This model was created for food products specifically for the FMCG industry. The model has 6 main categories and helps FMCG brands better understand their consumers.
|Price||: This label is all about pricing FMCG products.|
|Taste||: This label covers the contents related to the taste and flavor status of FMCG products.|
|Quality||: This label shows issues such as freshness and quality of FMCG products.|
|Package||: This label represents consumer evaluations for the packaging of FMCG products.|
|Ease of use||: This label shows comments for the preparation of FMCG products.|
|Size||: This label represents consumer comments on the characteristics of FMCG products such as size and quantity.|
FMCG, which has shown great development in recent years, has become one of the most important branches of activity all over the world today. When we look at the development and change process of FMCG, it is seen that many variables constitute the basic elements of this development trend. The consumer experience is one of the critical keys to success for the FMCG industry. Although the manufactured product has passed good laboratory tests or has been tested by experts, the most important issue is the consumer's feelings after trying the product. That's why it's important to analyze consumer reviews. This model was designed to analyze consumer reviews of brands' FMCG products.
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