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You don't need to download or install an external tool to scrape reviews. Just enter the web address and let Kimola scrape reviews while you see the progress.
Kimola analyzes each review to classify with a relevant label and generate pain points, usage motivations, feature requests and customer journey.
You can have reviews and analyses in your inbox or download them as Excel, PowerPoint and PDF files at no cost. Create a free account to get started.
We are always ready to help our clients when they face a problem. We offer 10 minutes of Zoom calls when needed and generate video content on Youtube.
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Manually collecting app reviews is slow, error-prone, and impossible to scale. Google Play Review Analyzer provides a fully automated scraping solution, designed to capture user feedback quickly and accurately.
Simply type the name of the app you want to analyze, locate it in the Google Play list, and hit the 'Start' button. With just a few clicks, you can gather reviews and receive them in a structured, analysis-ready format.
Each review includes key data points: Content (full review text), URL (link to the review), Date (submission timestamp), Rating (1–5 stars), Platform, and Title. This complete dataset enables continuous tracking of user sentiment and trends, giving your team a solid foundation for deeper analysis and smarter decisions — whether for a single app or an entire portfolio.
Scraping reviews is just the first step — the real value comes from making sense of the feedback. Our AI engine uses advanced natural language processing (NLP) to run overall sentiment analysis, revealing the overall balance of positive, negative, and neutral reviews.
It then performs dynamic theme-based classification, automatically discovering themes directly from your app’s reviews — no pre-training or manual setup needed. Using multi-label classification, each review can belong to multiple themes, such as Performance, UX/UI, or Pricing, giving you a complete view of complex user feedback.
For every theme, you also get sentiment analysis, helping you pinpoint exactly what users love and what frustrates them. This empowers your team to detect issues early, track improvements over time, and prioritize updates based on real user needs.
The Google Play Review Analyzer is built for teams who need to act quickly on user feedback. App Developers, Product Managers, Digital Marketers, Customer Experience Specialists, and Market Researchers rely on it to uncover insights that directly impact growth. From fixing bugs to improving retention, each role gains the clarity needed to deliver better app experiences and measurable business results.
Understanding Google Play reviews is essential for long-term success. By uncovering recurring issues, tracking sentiment shifts, and identifying what users truly value, you can make smarter product decisions, boost ratings, and stay ahead of competitors. Review analysis turns unstructured feedback into a strategic advantage in today’s crowded app marketplace.
Collect and centralize feedback.
Make sense of large-scale feedback.
Turn data into meaningful insights.
Find out how Kimola can improve your feedback analysis process.
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The Google Play Store is Google’s official digital marketplace for Android devices, where users can browse, download, and update apps, games, books, movies, and other digital content. It serves as the primary platform for Android developers to publish and distribute their apps to a global audience.
For developers and businesses, the Play Store is a highly competitive environment where user reviews and ratings are vital. These reviews not only influence visibility and downloads but also provide valuable feedback for improving app performance, user experience, and overall customer satisfaction.
Yes. The data collected consists of publicly available information, and our tool is designed to respect Google Play’s guidelines.
By analyzing Google Play reviews, researchers can gain insights into user needs and preferences, identify areas for improvement, track changes in user sentiment over time, benchmark against competitors, and identify gaps in the market.
For most apps, it’s recommended to analyze reviews continuously, especially after updates or feature releases. This helps you quickly detect issues, track the impact of changes, and respond to feedback before problems escalate.
Yes. The tool can scrape reviews in any language and analyze them accurately to deliver meaningful insights. Reports can then be exported in six languages: English, Spanish, Portuguese, Turkish, French, German, and Dutch.
Analyzing the reviews can provide valuable insights into what users like and dislike about your app, which can inform your messaging and positioning. Additionally, reviews can be used to identify common pain points or areas for improvement, which can inform product development and feature prioritization. By addressing these pain points, you can improve user satisfaction and encourage positive reviews, boosting your app's ranking in the Google Play store.
Product managers can benefit from Google Play reviews by gaining valuable insights into user feedback, identifying areas for improvement, conducting competitive analysis, understanding user trends and preferences, and managing reputation and performance metrics. Using Google Play reviews, product managers can make informed decisions that lead to product success.
It is important to remember that not every app or game is on Google Play, and many apps and games are offered only in IOS. So it's always a good idea to check apps and games on different platforms Apple App Store and Huawei AppGallery, and combine the analysis results to see the bigger picture.
We would like to clarify that this product is not created by Google and is not associated with or supported by Google in any way.
As a user of this web scraping tool, you are solely responsible for complying with all applicable laws and adhering to Google's terms of use, including copyright regulations, when utilizing the extracted review data.
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