Scrape and analyze 
Amazon product reviews

Enter an Amazon product link to scrape and analyze! 10-second tutorial
Amazon
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Scrape and analyze Amazon product reviews
Individual researchers, product managers, start-up founders

3,000+ growth-obsessed teams from 90+ countries
create 5 reports in every 30 minutes at Kimola.

Scrape reviews easily

Scrape reviews easily

You don't need to download or install an external tool to scrape reviews. Just enter the web address and let Kimola scrape reviews while you see the progress.

Analyze reviews deeply

Analyze reviews deeply

Kimola analyzes each review to classify with a relevant label and generate pain points, usage motivations, feature requests and customer journey.

All free!

All free!

You can have reviews and analyses in your inbox or download them as Excel, PowerPoint and PDF files at no cost. Create a free account to get started.

World-class customer support

World-class customer support

We are always ready to help our clients when they face a problem. We offer 10 minutes of Zoom calls when needed and generate video content on Youtube.

Latest Reports

See the latest research reports based on Amazon product reviews our community members created.

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Scrape Amazon Product Reviews

Amazon reviews are packed with valuable insights, but gathering them by hand is a tedious, error-prone task — especially if you’re managing multiple ASINs or selling across global marketplaces. Valuable feedback often gets lost in the noise, leaving you reacting too late to customer concerns or missed opportunities.

Amazon Review Analyzer streamlines this process by automating review collection from start to finish. Simply search for your product on Amazon, copy its URL, paste it into the tool, and hit “Start.” In moments, you’ll have hundreds or even thousands of reviews compiled into a structured, ready-to-analyze dataset.

Instead of manually searching through endless Amazon reviews, you’ll have a clear, organized view of all feedback for a single product, making it easier to understand what customers truly think.

Scrape Amazon Product Reviews

Amazon Product Review Analysis

Star ratings alone don’t reveal why customers love, leave, or return your product. Our analyzer transforms raw reviews into meaningful intelligence through advanced technology analysis.

It begins with sentiment tracking, showing how shoppers feel about your products at a glance. Next, dynamic theme discovery automatically uncovers patterns hidden in customer feedback — from durability and packaging to delivery speed, pricing, or customer service.

With multi-label classification, a single review can highlight multiple insights at once. For example, a shopper might praise your product’s quality while criticizing late delivery — and you’ll see both clearly, side by side.

Over time, this analysis lets you monitor shifts in customer expectations, track how updates or campaigns impact sentiment, and uncover opportunities to innovate before competitors catch up.

Amazon Product Review Analysis

Who Uses It and Why

Amazon Review Analyzer is built for brands and sellers who compete in fast-moving markets. It’s trusted by e-commerce managers, product developers, marketing teams, customer experience specialists, and market researchers to gain clarity from Amazon’s massive volume of feedback.

  • Brands and Sellers: Improve product quality and spot issues before they impact ratings.
  • Product Teams: Discover feature requests and prioritize updates based on real customer needs.
  • Marketers: Identify selling points and language directly from customer reviews for campaigns.
  • Researchers: Track category trends and competitor strategies with real-world data.

No matter the role, the goal is the same: turn customer voices into data-driven decisions that grow sales and strengthen brand reputation.

Who Uses It and Why

Why Amazon Review Analysis Matters

In the crowded Amazon marketplace, reviews are your most powerful marketing asset — and your biggest risk. A single negative trend can hurt sales, while consistent five-star feedback builds trust and drives conversions.

Analyzing reviews helps you go beyond star ratings to understand the “why” behind customer behavior. It shows you what delights shoppers, what frustrates them, and how their expectations change over time.

With these insights, you can refine your product strategy, optimize listings, and improve customer experience, ensuring every decision is backed by real-world data. The result? Higher ratings, stronger visibility, and sustainable growth in one of the world’s most competitive marketplaces.

Why Amazon Review Analysis Matters
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Frequently Asked Questions
About Amazon Review Analysis

  • Amazon is one of the world’s largest e-commerce and technology companies, offering a platform where millions of sellers list products and customers can browse, purchase, and review items. Known for its vast product selection and global reach, Amazon operates in multiple countries, serving diverse markets.

    For businesses, Amazon is a competitive marketplace where product reviews play a critical role in building trust, boosting visibility, and driving sales. These reviews influence customer decisions and provide valuable feedback for improving products and customer experiences.

  • Each review comes with Content (full review text), URL (direct review link), Date, Rating (1–5 stars), Platform (Amazon), and Title (headline). This clean, structured dataset provides the foundation for accurate tracking and analysis.

  • Review analysis helps you spot recurring issues, identify customer-driven feature ideas, and track how changes affect satisfaction. This leads to higher ratings, reduced returns, and more positive buying experiences.

  • Yes. By analyzing competitor reviews, you can benchmark performance, detect market gaps, and monitor emerging trends within your category — allowing you to move faster than your competition.

  • Amazon takes the integrity of its product reviews platform very seriously. Suppose Amazon determines that a seller has attempted to manipulate reviews or violated Amazon's guidelines in any other manner. In that case, they may immediately suspend or terminate the business's Amazon privileges, remove reviews, and delist their products. Also, keep in mind that Amazon sellers cannot directly remove negative feedback; they can only contact Amazon to ask the customer to delete their feedback when the review contains hate speech, misleading information etc.

  • No. The tool only gathers publicly available data and never collects personally identifiable information (PII).

  • Yes. The analyzer can scrape and process reviews in any language, with reporting available in English, Spanish, Portuguese, Turkish, French, and German, making it ideal for global brands.

Legal Disclaimer

We would like to clarify that this product is not created by Amazon and is not associated with or supported by Amazon in any way.

As a user of this web scraping tool, you are solely responsible for complying with all applicable laws and adhering to Amazon's terms of use, including copyright regulations, when utilizing the extracted review data.

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