Automotive Conversations Classifier

Automotive Conversations Classifier

This model is created specifically for the Automotive Industry. The model has 5 main categories and helps marketing professionals to understand automotive consumers better.

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Technical Issues and Service: This label represents content about technical issues that your consumers are experiencing and the content about your services.
Pricing: This label is all about pricing issues for vehicles and after-sales support.
Features and Quality: This label represents the conversations about the features and quality of your vehicles. New developments on vehicles are mainly shown with this label. 
Ads and Campaigns: This label is all about the company's marketing activities.
Point of Sales: This label indicates conversations around the point of sales where consumers interact physically.


English , Spanish , Portuguese , French , German , Turkish


The automotive business is one of the hardest ones for a marketing professional; you have to market your product constantly, but the consumer will buy it mostly 6-7 times in a lifetime in the US. Most of the consumer feedback that you will analyze will be the ones that have already bought your product or your competitor's product. This is good for two things; understanding your competitor's products' feedback will help you see the most trending features among consumers for production, and you have to improve your service quality every day to make your consumers buy their next vehicle from your company.

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Designed for marketing and research professionals. No programming skills are required.

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