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Which consumer segment should be targeted for green consumption? A different point of view from Professor Gulnur Tumbat, Advisory Board Member at Kimola.
As a leading streaming portal, Netflix offers various digital content categories available online for members and appeals to wider...
Media monitoring is a substantial process for crisis management. Let's go a step further and look at what media monitoring is and...
Today we have some exciting news to share with dataholics!
ZOOM has become "more than a technology company" during pandemic.
The image of 'powerful women' has been getting more and more popular in the advertising industry lately. Does it mean that the...
In a world where healthy nutrition and wellness are the new trends, Coke and Pepsi need to concentrate more on advertising to men,...
Let’s take a look at the latest trends in the tourism industry based on data provided by Kimola’s Social Research Platform.
Who is more likely to shop at supermarkets? How old are they, what are their other interests, which brands are their favorites,...
If you’re planning to market to Twitch users, it’s essential to know who they are and what they are interested in. Here are some...
Let’s take a look at what’s been going on in the global health industry, based on data provided by Kimola Trends.
What were we expecting in the automotive industry, and what have we found? Let’s take a look at this year’s trends in the...
Keeping up with the latest trends is vital for successful marketing. Let’s talk about why and how you can use Kimola Trends to...
E-Commerce trends are changing very rapidly, and it’s not easy to keep up with them. So, it might be wiser to try to foresee these...
As the first generation born into the digital world, Gen Z’s self-worth is massively determined by social media. It’s essential to...
Let’s take a look at what’s been trending lately in the makeup and beauty industry.
What is trending in the gaming universe? Let’s take a closer look at what Kimola’s data is telling us.
A lot has been going on in the automotive industry lately, consumer habits are changing. Let's take a closer look at what are the...
Bitcoin and other cryptocurrencies have been getting more and more popular every year. Let's take a look at what's trending in the...
The average time spent on smartphones and tablets has exceeded 4.5 hours per day. That’s why mobile marketing has become a...
Let's take a closer look at the global consumer trends of 2019 to have a better insight into how consumer behavior is shifting, and...
80 Million Millennials with a purchasing power of over $600 billion, they must be targeted from all brands. First, we have to know...
Generation Z has entered the marketing arena. They are no longer consumers in the future. So, who are they? What do they want?
Video marketing can be the best way to promote your brand, but the trends in video world change rapidly. Here is the list of...
Zombie movies have 4 segments on it's audience. Realists, Gurus, Adrenaline Addicts and most interesting one Teens & Moms.