Kimola Newsletter 4# If Britney survived 2007, Gen Z can handle today.
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Gen Z's Mental Health Concerns
The research, conducted by the McKinsey Health Institute (MHI) with 6,000 Generation Z participants in 10 European countries, focuses on people's mental health, especially at an unprecedented time of global and regional crises. According to the most striking finding of the research, more Gen Z respondents report poor and worsening mental health than those in other generations. The data of the research shows that 47% of the Z generation are highly stressed due to global climate change, 41% due to the war in Ukraine and 28% due to COVID-19. On the other hand, the Z generation participants appear to be the most comfortable generation when talking about their mental health conditions. 37% of respondents report being comfortable talking about their mental health condition with a family member and 44% with a doctor or therapist.
What will be worn this Halloween?
YouGov's research with 1,000 participants in the USA offers insights into their Halloween celebration habits. According to the prominent data of the research, a quarter of the participants state that they plan to wear a costume. Participants, who have already chosen a costume for this year, are more likely to buy from the store. When we look at what kind of costumes people will wear, the most popular answer is a fictional person or character (34%). Fewer people report dressing as an animal or creature (25%), a person from history (21%), a concept (15%), or an object (14%). Also, some will be coordinating their Halloween costumes with others. People who have a costume planned, 42% say they would wear a couples costume with their spouse or romantic partner, 30% with their children, 19% with their parents, and 13% with a friend or group of friends.
No compromise on taste
According to KPMG's "Hunger Signs - Reshaping Food and Beverage Consumption" study, which tries to understand global food trends, 9 out of 10 people believe that a healthy diet can increase their lifespan. While 85% of respondents think it would be okay to compromise on a healthy diet from time to time, 81% say they wouldn't want to sacrifice pleasure when they want to pamper themselves. In addition, the main reasons people eat junk food are satisfy cravings (64%) and satisfy hunger (60%). However, younger consumers and Generation Z seem to be more likely to replace meals with snacks (27%) compared to other age groups, as it is more practical and affordable.
TikTok's Impact on Restaurant Culture
- 42% go because it looks like a fun place to go with friends or family.
- 38% go because it shows a cool way of serving food or drink.
- 37% go because it shows a cool atmosphere.
- 30% go because it has a great view.
Boom in Second-Hand Furniture Demand in USA
Research conducted by FloorFound with the participation of 1,000 consumers in the USA reveals a significant increase in consumer demand for second-hand and returned products. According to the key findings of the study, nine out of 10 respondents (89%) say they seek under-used or resale options before purchasing new furniture. (Resale includes consigned, thrift, trade-in, refurbished and open box/returned items.) Saving money is cited as the top reason for buying underused or resold furniture, according to 73% of survey respondents. Additional motivations include "finding unique items not usually found" (39%) and "supporting sustainability/reducing waste" (38%).
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