Kimola Newsletter 5#: Netflix and leave.

Nov 15, 2022 - 4 min read

Here are this week's highlights on insights for communication and research professionals, research to understand consumers, and the world of consumer data usage!

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Digital Broadcasting Platforms and User Expectations

While major platforms such as Netflix and Disney+ offer cheaper subscription tiers and end password sharing, the NPR/Ipsos research conducted with 765 people in the US reveals that consumers focus on three important criteria when deciding on digital streaming services: cost, content, and ease of use. According to research data, 92% of users say cost is a major factor in their decision to subscribe to a digital streaming service. When asked about the key factors in their decision to cancel or leave a service, 91% once again highlight cost, followed by 83% who say they cancelled the service when there was a change in content. When it comes to navigating all the available options for streaming content, 69% of users agree that there is too much content on streaming platforms; 58% feel overwhelmed by the amount of content available.

Holiday Season's Critical Supply Chain

The “2022 Loqate Holiday Shopping & Shipping Consumer Confidence Survey” conducted with more than 2,700 consumers in 10 countries focuses on consumer behaviour trends and expectations in the world's leading markets. According to the striking findings of the research, supply chain problems and low inventory push consumers to start shopping before the usual shopping season. Globally, 87% plan to start seasonal shopping before December. In the US, 52% of respondents say a retailer's product availability affects loyalty. In addition, another supply chain process that participants raised concerns about is delivery. 84% are worried about packages arriving on time, and most are not willing to give a second chance after a late delivery. In fact, 46% of Baby Boomers say they are less likely to purchase from a retailer after a late delivery.

Environmental Impact of Delivery by Consumer!

According to a study by Merchants Fleet of 1,000 respondents in the US, consumers are planning to buy more online this holiday season, and many are considering the impact these deliveries have on the planet. The striking data of the study shows that more than half (55%) of respondents will order more products online this holiday season than last year. On the other hand, more than 70% point to the environmental impact of package delivery and state that environmental impact is at least somewhat influential in their package delivery decisions. Additionally, 48% of respondents say they would prefer electric vehicle delivery over other methods.

Retailers Leveraging Returns for Competitive Edge

Narvar's "2022 Returns Status" and "2022 Returns Benchmark Report" with 2,023 consumers reveal that returns are everywhere, but how retailers manage them can have a huge impact on their business. According to the study's key findings, a quarter (26%) of respondents say they have returned more than four items in the last six months, of which 46% are clothing and shoes. 37% of survey respondents say they returned their most recent online purchases by dropping them off at a third-party location. The research reveals that consumers need variety in the returns process.

Telehealth for Routine Checkups

A recent study by KeyCare of people with at least one telehealth service experience demonstrates the popularity of telehealth and that it is the best option for patients needing routine treatment. According to the striking outputs of the research, when asked to choose between an in-office or telehealth service for a few health problems, almost half of the respondents see telehealth as the best choice. For minor but urgent problems, 41% of respondents still prefer telehealth. Also, 46% of survey respondents say telehealth is the best option for routine control of chronic conditions, and almost 43% want to use telehealth for mental health checkups.