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Resources

Here you can find informative articles and other useful sources for Kimola Analytics.

Social Research: Bigger Than the Sum of Social Monitoring and Social Listening

Kimola’s Social Research Platform is so advanced that what you can do with it exceeds the limits of social monitoring and social listening and qualifies as social research.
Jun 24, 2020 - 5 min read
Consumer Insights: Understand Consumer Behaviors with Kimola
Consumer Insights: Understand Consumer Behaviors with Kimola

Kimola helps you know who your potential customers are and what they want. Here is a step-by-step guide to understanding consumer...
Jul 29, 2019 - 6 min read
Target Audience Analysis for Content Marketers
Target Audience Analysis for Content Marketers

Target audience analysis is crucial for your content marketing strategy. By discovering the topics your audience is interested in,...
Jul 25, 2019 - 4 min read
How to Use Customer Insights in PR
How to Use Customer Insights in PR

It’s essential to understand what your customers really want in order to satisfy their needs.
Jul 23, 2019 - 5 min read
How to Find the Best Matching Influencers for My Brand
How to Find the Best Matching Influencers for My Brand

As the name suggests, influencers play a huge role in affecting the decisions of your target customers in today's digital world....
Jul 18, 2019 - 4 min read
How to Find What Content My Customers are Interested in Online
How to Find What Content My Customers are Interested in Online

Knowing who your potential customers are is not enough for successful marketing strategies. You also need to know which contents...
Jul 16, 2019 - 4 min read
Brand Affinity vs. Brand Loyalty in a Social Media World
Brand Affinity vs. Brand Loyalty in a Social Media World

Brand affinity and brand loyalty are two terms, often considered interchangeable. However, brand affinity goes far beyond than...
Jul 11, 2019 - 5 min read
How to Find Most Related Segments for a Brand’s Target Group
How to Find Most Related Segments for a Brand’s Target Group

Segmentation is critical when it comes to marketing strategy. You should keep in mind that some segments are more relevant than...
Jul 08, 2019 - 6 min read
How to Identify and Analyze Target Audience
How to Identify and Analyze Target Audience

You should stop wasting your resources on advertising to people who would never buy your products, and start reaching out to your...
Jun 26, 2019 - 4 min read
How to Understand Your Consumers Better
How to Understand Your Consumers Better

Understanding consumers better and faster is one of the biggest challenges of marketers. Kimola's Consumer Research Platform helps...
Apr 24, 2019 - 3 min read
Definition of Audience in Consumer Research
Definition of Audience in Consumer Research

Let's understand the definition of audience in Consumer Research.
Apr 24, 2019 - 3 min read
How to Read Interests Data in a Consumer Research
How to Read Interests Data in a Consumer Research

Interest Data is so important to segment consumers in Consumer Research.

Apr 16, 2019 - 3 min read