Resources

Kimola helps you know who your potential customers are and what they want. Here is a step-by-step guide to understanding consumer...

Target audience analysis is crucial for your content marketing strategy. By discovering the topics your audience is interested in,...

It’s essential to understand what your customers really want in order to satisfy their needs.

As the name suggests, influencers play a huge role in affecting the decisions of your target customers in today's digital world....

Knowing who your potential customers are is not enough for successful marketing strategies. You also need to know which contents...

Brand affinity and brand loyalty are two terms, often considered interchangeable. However, brand affinity goes far beyond than...

Segmentation is critical when it comes to marketing strategy. You should keep in mind that some segments are more relevant than...

You should stop wasting your resources on advertising to people who would never buy your products, and start reaching out to your...

Understanding consumers better and faster is one of the biggest challenges of marketers. Kimola's Consumer Research Platform helps...

Let's understand the definition of audience in Consumer Research.

Interest Data is so important to segment consumers in Consumer Research.