Understanding consumers is a critical factor for businesses to achieve sustainable success. This is essential to building better products, more effective marketing strategies, and strong customer relationships. Surveys are essential tools that help businesses and researchers understand consumers better. Here are some reasons why surveys are essential for getting to know the consumer:
For these reasons, surveys provide valuable consumer information and help businesses make strategic decisions. With Hotjar, you can add a free plugin to your site, ask your customers questions, and collect their answers.
Hotjar is a tool used for website analytics and understanding user behaviour. Hotjar is a software platform that combines various tools to help understand how users interact on a website and present that information visually. Hotjar features include:
Hotjar offers website owners and digital marketers essential insights into understanding user behaviour and improving the website experience. It is used to understand better what users like, why they leave, and how they interact with the website. This information can be valuable for optimizing website design, increasing conversions and ensuring user satisfaction. This article will tell you about Hotjar's survey publishing feature, why it is important and how you can analyze these answers.
Hotjar helps you better understand your customers' needs and expectations, provide a more personalized customer experience and optimize your marketing strategies. It is a valuable tool that helps with features such as observing user behaviour, performing interaction analysis with heat maps, real-time monitoring with recordings, analyzing customer behaviour with surveys and feedback, optimizing your website's interaction and improving customer experience.
You can reduce manual efforts to speed up the data analysis process and eliminate bias in the interpretation of surveys. This starts by automating, setting your analysis targets, and cleaning your data. Automated systems can effectively identify and clean up incomplete or unreliable data, saving time.
You have completed all your transactions in Hotjar, and it is time for analysis. So, how do you analyze it? Of course, with Kimola Cognitive.
It's that easy.
In the following analysis report with Kimola Cognitive, comments made on various topics are observed, and these comments are divided into specific categories on the right. Comments, classified under multiple themes such as the beauty of the landscapes, natural attractiveness, design elements and location advantages, are divided into categories focusing on different features.
You can also easily read your analysis along with the executive summary;
Your job becomes much easier with the manager analysis presented in this way. You can now go and review your Hotjar analyses with Kimola Cognitive.
If you want to position your business favourably in the eyes of consumers, it is essential to consider the feedback your customers provide and analyze this data effectively. Customer analytics can help you understand your business's strengths and areas for improvement. Taking a customer-centric approach and effectively analyzing customer feedback can help you gain a competitive advantage and build long-term customer loyalty. Therefore, regularly focusing on analysis results and data to strengthen your business strategy in a customer-focused way will contribute to keeping your business in a successful position.
Come on, get survey results quickly with Kimola Cognitive.
Kimola's Dynamic Classification Technology revolutionizes customer feedback analysis by dynamically generating labels, liberating...
We are thrilled to share that our comprehensive NLP Datasets repository is now available on Kimola's GitHub.