Understanding Astrology Applications Through Customer Feedback Analysis
Many years ago, a stunningly beautiful astrologer lived in a distant land. She was so busy that she spent years satisfying the curiosity of the long line of people waiting at her door, making astrological interpretations for them. Eventually, the beautiful astrologer abandoned her profession and left the country. Years passed, and people became increasingly fascinated by horoscopes, birth charts, and all astrological events. The country’s king, unable to resist the curiosity of his people, set out on a journey to find a solution. And what do you think he found? Yes! The beloved king discovered astrology apps that could perform the beautiful astrologer's work with a single click and fit right in your pocket.
👑 To honor our dear king, we decided to analyze three highly popular astrology apps for you. Here they are: Co-Star, Chani, and Astrology Zone Horoscope!
Methodology
We're thrilled to share the enhanced findings and insights we've gathered using Kimola's cutting-edge AI technology, based on the recent 250 feedback of Co-Star, Chani, and Astrology Zone Horoscope from Google Play Store and App Store! Kimola's innovative technology excels in automatically understanding the context of data using advanced natural language processing, sophisticated text analysis, and precise multi-label classification. This empowers us to deliver deep, accurate insights into user feedback and app performance.
Who Uses Astrology Apps?
I think if the word "astrology" were a person, it would be a social, inquisitive, and affectionate individual who wears a different ring on each finger and colorful-lensed sunglasses. But are they really like that?
According to the Buyer Persona analyses we conducted at Kimola, users of Co-Star, Chani, and Astrology Zone Horoscope apps are people who love observing and initially approach new things they learn and read with skepticism. These app users are true astrology enthusiasts with a deep passion for astrology. We should also mention that they are technology enthusiasts. These users are comfortable with technology and expect modern features and functionality in the app.
Why Do Users Turn to Astrology Apps?
The secret behind the immense popularity of astrology apps lies in their ability to address users’ emotional and social needs. Kimola’s analysis of Google Play Store and App Store reviews reveals that 17% of users consider these apps as guides in their personal growth journeys. People use such tools to make more conscious decisions in their daily lives and to better understand themselves. In a way, astrology apps act as spiritual coaches.
These apps offer users completely new dimensions. Through meditations, weekly guidance, and astrological analyses, they provide users with a kind of spiritual roadmap. The apps help users relax during usage, increasing their attachment to the app. In a way, we could say that users treat these apps like the famous scene in Snow White: “Mirror, mirror on the wall…” People do not merely see astrology apps as tools but as support systems that add meaning to their lives. Let’s not mention this to psychologists, though—if they learn that astrology apps are taking their place, they might be truly disappointed!
Warning! Astrology Can Be Addictive
Once downloaded, astrology apps quickly become an integral part of daily life. Users report that starting their day with morning notifications from these apps has become a habit. This feature is a real lifesaver for single users who don’t receive a heart-filled "Good morning" text from a loved one. They say these messages help them clarify their decisions, provide motivation, and offer guidance. Among these apps, Astrology Zone Horoscope stands out the most. Its author, Susan Miller, has captivated users so much that we couldn’t ignore a particular review that caught our attention during our analysis. Here it is for you: "I can’t start my day without Susan’s writings." Oh, Susan Miller! What does it feel like to be so adored?
Unfortunately, there is something that disrupts this addiction: technical issues and language support problems. 13% of users complain about the lack of language support, which leads to refund requests. Technical glitches and a lack of language options drive users away from the apps. After all, what good is an evening notification? The day has already passed—what’s the point of getting motivated at that hour? Speaking of language support, here’s something fun: "Odiechieng’ni biro bedo odiechieng’ maduong’ ahinya. Pinets ochung’ motegno ne in!" Did that motivate you? You didn’t even understand it, did you? Exactly, because this sentence is written in Luo. Why Luo, you ask? While using Google Translate, I picked it randomly from a list of languages I had never heard of before.
How Do Astrology Apps Address Users’ Emotional Needs?
These apps do more than just predict the future; they also provide emotional support. While helping users relax through meditation and personalized content, they also assist with stress management. Kimola’s analysis of app user feedback shows that these apps serve as a spiritual refuge for users. Additionally, these apps offer a social experience. Friends compare zodiac compatibility, astrological discussions deepen, and the app transitions from an individual tool to a shared social experience. The app that best fosters this social experience is Chani. 31% of Chani users express gratitude for the astrology readings, meditations, and resources provided. The supportive community fosters a sense of belonging, with many users describing Chani as a guiding light during difficult times.
What Should an Ideal Astrology App Look Like?
To answer this question, we imagined ourselves as an astrology app. Yes, I am an astrology app. I fully embrace my existence as an astrology app. The planets align so that I can become one, and the stars shine for me. Mercury moves back and forth—wait, a little to the right, no, a bit to the left. Ah! Stop right there, Mercury, because now I am the ultimate astrology app! Based on Kimola’s analyses, here’s what an ideal astrology app should include:
- Personalized Content and Guidance
An ideal app should provide in-depth, personalized readings that guide users through emotional and personal challenges, avoiding political or controversial commentary and refraining from bombarding users with ads. Why? Because 25% of users across the three apps have commented on their experiences. While many enjoy daily horoscopes and guided meditations, they find pop-up ads intrusive. Another surprising complaint is political content. I know—you escape politics on the news, only to encounter it in your astrology app? That’s disappointing. Avoiding these issues brings us closer to the ideal app.
- Emotional Support
An ideal astrology app should offer a platform where users do not feel alone and where they receive emotional support and motivation. Meditations, positive messages, and self-awareness tools should address users’ emotional needs. This is important because 20% of users state that these apps help them cope with life’s challenges and emotions and are highly satisfied with this aspect.
- Social Interaction
Features like comparing zodiac compatibility and engaging in astrological discussions can make the app more appealing. Our analysis confirms that social engagement is intriguing, impacting 4% of users. Notably, 31% of Chani users value astrology readings, meditations, and resources, making the app an individual tool and a social experience.
- Free from Technical Issues
3% of users complain about technical issues, such as restoring purchases, blocked access, and app malfunctions. These issues must be resolved. For example, 13% of Astrology Zone Horoscope users are highly frustrated by technical problems and language barriers, affecting the app’s popularity.
- Accessible and Affordable
While paid content is an option, basic features should be accessible. A clear and fair pricing policy should be implemented to avoid user frustration. Why? 14% of Co-Star, Chani, and Astrology Zone Horoscope users complain about subscription costs.
- Updated and Accurate Content
Users expect daily and monthly horoscopes to be timely and accurate. Looking at whether Co-Star, Chani, and Astrology Zone Horoscope meet this expectation, 24% of users have commented on content quality, with 70% of them giving positive feedback. While many appreciate the detailed readings and insights, negative reviews highlight delays and political content complaints.
When combined, these features can create a reliable, enjoyable astrology app that meets users’ emotional and social needs. While users generally express satisfaction with content, paywalls, political content, and subscription costs are sources of dissatisfaction.
To all astrology apps that value Kimola’s insights and prioritize user needs, we say we provide the analysis, but it's up to you to implement the improvements!
Conclusion & What's Next?
This article explored why astrology apps are so popular and what user needs they fulfil. As technology and spiritual quests merge, the guidance of the stars is now in our hands. Who knows what the astrology of the future holds? Perhaps the answers are not in the stars but in our apps!
Kimola automatically collects customer feedback from major platforms such as the App Store, Google Play, X, Trustpilot, Tripadvisor, Amazon, and Google Business—transforming it into qualitative research reports with thematic analysis, sentiment breakdowns, buyer personas, usage motivations, and key insights.
If you're ready to take your business to the next level—making it more intuitive, accessible, and aligned with your users' expectations—create a free account on Kimola and start analyzing customer feedback instantly. Want a deeper dive? Request a demo with one of our professionals to explore how Kimola's powerful analytics can help you turn user insights into smarter business decisions.
