People giving attention to something
Welcome to Kimola’s Guide for The Consumer Research Platform. The first rule of Kimola is: Please talk about Kimola. The second rule of Kimola is: Please do talk about Kimola. Third rule of Kimola: If you’re a marketer who cannot reach enough audience insights, your search is over.
Every brand has a couple of target audiences. At Kimola, we build the consumer research process around a brand’s target audience. We believe picking the right people for consumer research makes it eligible.
Our AI creates audiences in 3 different ways. Let’s take a look at them!
Example: “I love my shoes, thank you @Nike”
If you are an active brand on social media, you might leave the work to our AI. It will choose 5000-10.000 people, who mentioned, followed, favorited or retweeted your brand’s post.
While picking people to create your audience, our algorihtm will check every profile and will understand if it is a real person or not. If it’s a fake profile, it will not include that profile into the audience. Kimola’s AI analyses demographics with our Face Recognition technology. So, you will be able to filter the data by genders and age groups. Also, our AI will choose people who create unique content and active on Social Media to bring you real-time insights.
Example: “I love my shoes, thank you Nike.”
Maybe your brand is not that active on social media. It's fine. If you know the topic they talk about or the keywords they mention, you can create an audience by just typing those keywords on our dashboard and your audience will be created with those people who talked about that keyword.
Example: Football Lovers, Rap Music Listeners, Gamers
Kimola’s AI understands interests of people by analyzing their behaviors on social media. Our algorihtm profiles and categorizes thousands of people every single day. If you choose an interest which was defined by our system, our AI will choose 10.000 real people for your research.
Conventional Research is made with a maximum of 2000-3000 people. In the digital world, we gather 10.000 people for every audience to get the maximum insights. Consumer behaviors are changing so fast and people are interacting too much in these days. That is why it’s important to get enough data. At Kimola, we have created thousands of audiences in 4 years and we have seen the audiences who have 5.000-10.000 people gives the best insights.
Yes, you can. But we don’t recommend it in every case. Reaching 20.000 people of the audience doesn’t give the small but important insights but sure it would give you the idea of the general profile. We must warn you; creating audiences with more reach than 10.000 familiarizes to the general population of that country.
We hope one day we’ll be there ☺ Now, you can create audiences and get insights for US, UK, Canada and Turkey.
If you’re a monthly subscriber, yes! You’re able to change your audience every month.