Action Plans

An Action Plan turns the feedback in a Report or a Space into up to 12 concrete actions: what to change, for whom and when, who owns it and how to see it worked. Kimola forms hypotheses, reads the evidence, writes the actions and checks every claim against the feedback, so each action comes with its confidence (High, Medium or Low), what customers ask for and the evidence behind it. Actions the evidence doesn't support are dropped. A plan takes about 5 to 7 minutes, and you can leave the page while it is written.

Use an Action Plan when you know what customers say and need to decide what to do about it. A plan is written for a Profile: your company, a brand of yours or a client you work for. It reads the feedback from one side, Our own offering (what to fix, protect and build on), A rival (how to win the demand it leaves open) or Our market (where the opportunities are), with a balanced goal or one such as product development, positioning or customer experience. You rate every action, so the team sees which ones were useful.

Action Plans of a Report are available in every package and appear under Actions in the Report's menu. A plan builds on what the Report has already found, its themes, Dimensions and Signals, and moves from what customers say to what to do about it.

In a Space, which is in the Enterprise package, a plan reads every classified file of the Space, as its Signals do, and its language starts as the Funnel's language. The plan stays as it was written: when new files are classified after it, you can write a new plan. Every action of a Space's plan can become a Task, and when the action's evidence names a Signal, the task keeps that Signal's feedback to measure. Reports don't make tasks.