From raw customer feedback to enterprise-grade market research

Kimola analyzes reviews, survey responses, support conversations and social discussions the way a research team would.

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Collect customer feedback
COLLECT

Bring the feedback you already have

Reviews, surveys, support tickets, social conversations: Kimola works with the feedback your company already collects, and with the public feedback it doesn't yet.

  • Upload Excel, CSV or TSV files, or connect Google Sheets, Zendesk and Intercom for continuous analysis.

  • Add a link from Amazon, Trustpilot, Tripadvisor, Google Business, the App Store or Google Play, and Kimola keeps collecting new reviews.

  • Follow conversations about your brand, competitors and market across social media, news sites, blogs and forums.

  • Use Kimola's browser extension to collect feedback from 30+ sources and send it straight to your account.

STRUCTURE

Structure it like a research team would

Kimola doesn't force your data into predefined categories. It builds labels from your data, then adds the layers a researcher would look for.

  • Themes are generated from the context of your data, without AI training or manual labelling.

  • Each theme in a comment gets its own sentiment, so praise and complaints in the same review are kept apart.

  • Classify feedback into research dimensions such as motivations, pain points, unmet needs, personas and experience contexts.

  • Build models with your own labels, or use ready-made models trained for specific industries.

  • Analyze multilingual feedback in a single dataset and get reports in your preferred language.

Structure customer feedback
DISCOVER & ACT

See what stands out, then decide what to do

Signals

Signals show where feedback differs between groups and how those patterns change over time. A Signal isn't raised because something is mentioned often; it is raised when a pattern appears noticeably more or less in one segment than in another, or when it shifts over time.

How Signals work

Action Plans

Action Plans turn findings into next steps. Kimola forms hypotheses about what drives the Signals, checks them against the feedback and evidence in your report, and keeps only the recommendations the data supports.

How Action Plans work
Deliver research reports
DELIVER

Share research, not raw data

Every analysis becomes a report you can take into a meeting: themes, sentiment, dimensions, Signals and Action Plans in one place.

  • Export reports as PowerPoint, PDF, Excel or CSV files, ready to share with your team or leadership.

  • Get notified about new mentions, influencer involvement or sudden spikes in volume, and receive scheduled reports by email.

Start on your own Start on your own

Sign up, run Kimola on your own data and see exactly what it produces. Start small and buy as much as you need, without talking to sales.

Scale with an account manager Scale with an account manager

Larger teams work with an account manager to set up their workspace, build custom models and shape the analysis around their business.

Frequently Asked Questions
About Kimola

  • What is Kimola?

    Kimola is an AI platform that turns customer feedback into enterprise-grade market research.

  • Kimola builds themes from your data instead of using predefined categories, assigns sentiment to each theme, and classifies feedback into research dimensions such as motivations, pain points, unmet needs and personas. Signals then show where patterns differ across segments and over time, and Action Plans turn those findings into recommendations that are checked against the evidence.

  • You can upload Excel, CSV or TSV files, connect Google Sheets, Zendesk or Intercom, track reviews from platforms like Amazon, Trustpilot, Google Play and the App Store, monitor social media, news sites, blogs and forums, or collect feedback from 30+ sources with Kimola's browser extension.

  • Signals highlight patterns that appear noticeably more or less often in one group than another, or that change over time. Action Plans use those Signals, together with the supporting feedback in your report, to form and test hypotheses and recommend next steps. Recommendations the data doesn't support are left out.

  • Kimola analyzes feedback in 30+ languages within a single dataset. Reports can be generated in English, Spanish, Portuguese, French, German and Turkish, and you can filter feedback by language to compare regions.

  • Research, insights, product and marketing teams that want market research depth from customer feedback. Smaller teams use Kimola self-service; larger teams work with an account manager on the same platform.

  • Create a free account, bring in your feedback by uploading a file or adding a link, and your first report is ready in minutes.

Get Started for Free!

Turn customer feedback into structured market research in 30+ languages—no AI training needed.

Create a Free Account No credit card · No commitment