Complete Market Research Guide for Coffee Shops & Roasters

May 18, 2023 - 3 min read
Complete Market Research Guide for Coffee Shops & Roasters

Customer feedback is important as it helps businesses understand customer needs and gain market insights. Coffee shops can meet customer expectations by taking customer feedback into account. Customers look at some essential factors when choosing a coffee shop. These can be coffee varieties, flavour, bean preferences and freshness along with pricing. They also pay attention to the excess of dessert options and good coffee. While drinking coffee, people either want to study or chat with people, so the interior design of coffee shops is among the selection criteria for customers. To establish or effectively manage a coffee shop, it is necessary to consider all these customer-related factors and analyze customer reviews.

I understand that doing market research can be very challenging. Despite the challenges, the success and growth of your business depends on understanding the customer. You can use Trustpilot for customer reviews while doing market research. On this site, you can filter the comments of a coffee shop based on star, date and language options. You can even look up the most common words. For example, let's look at the most common words in the coffee shop: "variety", "quality", "style", and "experience". Although Trustpilot offers these filters for viewing reviews, it does not provide an overview of customer reviews. You must read all the comments, which would be a very long process.

There are many tools available from Trustpilot that receive and analyze customer reviews. Many of these tools could be more practical. Separate business processes, such as data collection and editing, even require coding knowledge for some. The solution I recommend is Kimola's free research tool. It doesn't even require a credit card and registration information, and you just need the link address of the cafe you want to analyze from Trustpilot. Kimola's research tool provides a convenient and effective solution for extracting and analyzing Trustpilot reviews.

Analyze Trustpilot Reviews Free

Scraping and Examining Trustpilot Reviews

  • Identify and collect the links to your competitors' Trustpilot profiles by searching for their names on Trustpilot.
  • Visit the website
  • Paste the gathered Trustpilot profile links into the designated box provided by Kimola's tool.
  • Click the "Start" button to initiate the analysis process.
  • Once the analysis is completed, you can access the generated report. This report will contain valuable insights and information extracted from the Trustpilot reviews of your competitors.

Customer Feedback Analysis from Kimola's Free Research Tool 

The Coffee Bean Shop Report

Subscribe to Our Newsletter!

We gather global consumer research news and share them with 3,000+ marketing and research professionals worldwide.