Complete Market Research Guide for Furniture Stores

Customer feedback is important to furniture store owners. By carefully analyzing customer reviews, you can gain insight into the strengths and weaknesses of your business. It is important to understand which products or designs resonate well with customers. Additionally, customer feedback provides valuable insight into their overall experience when interacting with your furniture store.

I know it's hard to do research, but it's important to understand our customers when starting or running a business. Market research also plays an important role for furniture store owners in understanding their target audience, customer preferences, trends, and competition. It helps gather valuable insights about the services offered, delivery issues, pricing conversations, design, and more. You can do this research using Trustpilot, which also includes customer reviews of furniture stores. But there is no direct analysis here;  only star-based filtering. When you look at the reviews about furniture stores, you can see the most mentioned words such as pergola, customer service, furniture, staff, and time. While Trustpilot offers these options, it does not provide a whole analysis for customer reviews. You should read and analyze all of these reviews for yourself -if you don’t have a tool. However, in this article, I will guide you on how to do market research for a furniture store in a few clicks.

Various tools are available that allow you to select and analyze reviews from Trustpilot. These tools also include separate business processes such as data collection and editing. However, the solution I offer does not require membership or credit card information. You need a Trustpilot link of the furniture stores you want to research. Here are the most reviewed furniture stores on Trustpilot, feel free to copy one of the store links to start your research right away: https://www.trustpilot.com/categories/hobby_store?sort=reviews_count  

The best and simplest method for examining Trustpilot reviews is to use Kimola's free research tool for Trustpilot. Here is a step-by-step guide to researching your rivals on Trustpilot:

How to Scrape and Analyze Trustpilot Reviews:

• Begin by locating the Trustpilot profile of your competitor.

• Visit the website at https://kimola.com/scrape-and-analyze-trustpilot-reviews. 

• Copy the link of your competitor's Trustpilot profile.

• Paste the copied link into the designated box on the Kimola website.

• Initiate the process by clicking the "Start" button.

• Allow a few minutes for the tool to gather and process the Trustpilot reviews.

• Once the analysis is complete, access the generated report.

An example of a Furniture Store Trustpilot Analysis