Complete Market Research Guide for Kid Apps

May 25, 2023 - 3 min read
Complete Market Research Guide for Kid Apps

Kid applications in digital markets are increasing day by day, and parents leave hundreds of comments every day on social media platforms about their children's experiences with various apps. It is known that parents want to make conscious decisions about the apps they download for their children, and they consider several factors when choosing a kids app. Parents consider the app's features, educational content, entertainment value, user-friendliness and safety precautions. For example, a parent might not want to download "baby games: 2,3,4 years old" based on a comment like: "There is an error. Every part of the game freezes and the game does not continue. While my daughter is playing, we open another section when the game freezes, but she gets distracted. In each section There are almost bugs. It's a nice instructive game, but it needs to be fixed urgently. The game should be updated immediately." 

That's why kid apps developers want to know parents' comments. Analyzing and considering customer reviews is an important part of being successful and growing in the kid app industry.

Kids app developers can take advantage of platforms such as Google Play or the App Store while doing market research. These platforms contain information about the scope of the game, age limit, price information and security. But user experience is often more important than this information. Also, as an app developer, you can analyze these reviews to learn about competing games.

However, I understand that going through all these comments one by one is a time-consuming process. Especially when it comes to kid’s apps, it is very important to see bad reviews and categorize them. Therefore, I want to talk about a free application with which you can easily analyze Kid Apps reviews. The research tool called Kimola offers a practical solution for analyzing customer reviews. With this tool, you can collect customer reviews efficiently and better understand the needs and preferences of your target audience.

Analyze App Store Reviews Free

Here is my step-by-step guide for analyzing App Store reviews:

  • Search the names of the rival kids game on the App Store, identify the links and collect them.
  • Go to Kimola's web site.
  • Paste the App Store game link you copied into the link box in Kimola's tool.
  • Click "Start" to start the analysis process.
  • After the analysis is complete, view your report!

For the example below, check out the user review analysis of "Peppa Pig App" from Kimola's free research tool to understand how the information is presented and which insights you can gain.

Peppa Pig App Report

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