Complete Market Research Guide for Hair & Beauty Salons

Customers' feedback plays an important role in designing new products and creating business strategies to meet customers' demands and expectations. One practical approach is actively seeking customer feedback and listening attentively to their opinions. If you have a hair & beauty salon, it is essential to understand what your customers need, what they like or dislike, and what kind of experiences they have. By understanding and catering to your customers' needs, preferences, and experiences, you can create a hair and beauty salon that stands out from the competition. Customer feedback should be analyzed to provide personalized advice, such as their preferred hairstyles, beauty treatments or product choices.

Market research is essential for any business, including hair and beauty salons, as it allows you to stay competitive and continuously improve. While it may seem challenging and expensive, there are practical and cost-effective strategies to conduct market research for your salon. In this article, I will share valuable tips on conducting market research efficiently and at no cost, ensuring your salon thrives in the industry.

Trustpilot, where your customers share their experiences, can be a good start for your market research. There are more than 3,000 hair and beauty salons on Trustpilot, and you can see  numerous reviews of customers with filtering options, in which languages these reviews are written, and how customers rate this store. In addition, it is possible to see the most common words related to hair and beauty salons, such as product, delivery, order, customer service, time, price, and discount. Because it does not provide overall customer feedback, this information is not enough for the best marketing research! My solution for the best customer feedback analysis is Kimola’s free Trustpilot research tool. 

How To Scrape and Analyze Trustpilot Reviews

• All you need to find links of your competitors or your business page link on Trustpilot
• Go to https://kimola.com/scrape-and-analyze-trustpilot-reviews
• Then paste the link into the box and click start
• Wait for a couple of minutes
• Finally, view the report!

Josh Wood Colour on Trustpilot

Once the analysis is complete, you will receive a detailed report that provides a comprehensive overview based on the Trustpilot reviews of your competitors, as shown in the image above. This report offers valuable insights into customer experiences.