What is a Report?

A Report in Kimola presents the structured outputs of analyzed data. It shows analysis results such as sentiment distribution, topic or theme analysis, time-based trends (when date information is available), and summary insights that help you interpret large datasets more easily.

Reports help you turn raw records into clear, actionable insights that are easy to review, compare, and share.

A report can be created from different data sources in Kimola, including:

• Feeds – data automatically collected from social media, reviews, news sites, and forums
• Custom datasets – files you upload manually for analysis
• Links – content gathered from specific URLs you add to Kimola
• Integrations – data pulled from connected platforms and tools

This flexibility allows you to generate reports regardless of how your data enters Kimola.

Why Reports Matter

Reports help you make sense of large volumes of data by presenting analysis results in a structured and readable way. Instead of reviewing individual records one by one, reports summarize key findings and highlight what matters most.

Using reports, you can:

• Understand overall sentiment and how it is distributed across your data
• Identify recurring topics/themes, or issues
• Track changes and trends over time when date information is available
• Compare insights across different data sources, brands, or periods
• Share clear and consistent analysis outputs with your team or stakeholders

Reports turn analyzed data into insights you can act on, making it easier to evaluate performance, spot risks or opportunities, and support data-driven decisions.

How Reports Work

Reports in Kimola are generated from a prepared dataset and present the analysis results for that data in a structured format.

A dataset can come from different sources, such as feeds, links, uploaded files, or integrations. Once the dataset is ready, Kimola analyzes the available records and produces report outputs such as sentiment distribution, topic or theme analysis, trend visuals (when date information is available), and summary insights.

Each report reflects the data available at the time it is created. When new data is collected or a different dataset is prepared, a new report can be generated to analyze the updated results.

After You Create a Report

Once a report is created, you can start using it immediately to review and work with your analysis results.

From the Reports section, you can:

• Open and review analysis outputs such as sentiment, themes, and trends
• Compare columns and filters within a report
• Export the report in formats like Excel, CSV, PDF, or PowerPoint
• Share results with your team or stakeholders

Reports remain available in your account, so you can revisit them anytime or create new reports as your data grows.

Common Use Cases for Reports

Reports are commonly used to analyze and present insights across different research and business needs, such as:

• Brand monitoring: Understand how your brand is perceived across social media, reviews, and news
• Product feedback analysis: Identify recurring issues, strengths, or expectations from customer reviews
• Campaign evaluation: Measure sentiment and conversation trends before, during, and after a campaign
• Competitor analysis: Compare sentiment, topics, or volume between your brand and competitors
• Market and category research: Explore broader trends and discussions within an industry

By using reports, you can move beyond individual records and focus on patterns, trends, and insights that support data-driven decisions.