What is a Feed?
3 mins read - Updated on Oct 10, 2025A Feed is a customizable data stream in Kimola that automatically collects online content relevant to your brand, products, competitors, or industry. Instead of searching multiple platforms manually, you can bring all conversations into one dashboard.
Feeds can collect data from:
- Social media (e.g., Twitter / X)
- Forums and communities
- Review platforms (e.g., e-commerce websites, Google Maps)
- News websites and blogs
- In addition to these, Kimola may also support tracking new platforms over time.
Why Feeds Matter
Feeds are the starting point for every analysis in Kimola. Once created, they continuously collect and update content for you. Here’s what Feeds enable you to do:
- Stay informed about brand mentions or competitor activities.
- Track product reviews, campaign reactions, or industry trends.
- Automatically collect structured data ready for analysis, classification, or reporting.
- Save time by eliminating manual content tracking.
How Feeds Work
You define keywords, or links that describe what you want to track.
Kimola’s system continuously collects matching content from supported platforms, such as Twitter and Google Maps.
Each collected record is enriched with metadata, including channel, platform, language, content, keyword, date, source, and more.
The data becomes immediately available under your Feed dashboard for filtering, exporting, or analysis.
If you create a feed for “your brand/product/service,” Kimola will start gathering all public mentions of that brand from your selected platforms — including product reviews, social media posts, and complaints.
After You Create a Feed
Once a feed is active, you can:
- Filter collected records by channel, date, keyword, link or host (domain).
- Turn results into Mailings or Alerts to share insights with your team.
- Export records as Excel for deeper analysis.
- Create a report for thema and sentiment analysis.
Feeds update automatically, ensuring your dashboard always reflects the latest conversations.
Common Use Cases for Feeds
Depending on your goals, you can create feeds for different purposes, such as:
- Brand Monitoring: Track mentions of your company or competitors across multiple platforms.
- Product Feedback: Collect and analyze consumer opinions about specific products or services.
- Industry Insights: Follow news, innovations, and emerging trends in your sector.
- Campaign Tracking: Monitor public response to marketing campaigns, hashtags, or product launches.
You can also combine multiple feeds to build a broader perspective — for example, tracking all “Chocolate Brands” together to see category-level sentiment.
When creating a feed, it’s best to start with specific and well-defined keywords to ensure that your results stay focused and accurate. Periodically review your feed’s sources to maintain data quality, and try to avoid using overly general keywords such as “good”, “sale”, or “product”, as they may generate a large amount of irrelevant content.
