Kimola + GPT: Generating Product Descriptions with Customer Reviews

Apr 03, 2023 - 9 min read
Kimola + GPT: Generating Product Descriptions with Customer Reviews

A product description is a crucial piece of information that provides customers with essential details about a product, including its features, functions, size, and color. Product descriptions are much used for enhancing the e-commerce sales as it’s crucial for e-commerce customers to understand the product with all aspects. It helps customers make informed decisions about whether the product meets their needs. A well-written product description can differentiate your product from similar products in the market, highlighting unique features, materials, or benefits that your product offers. Moreover, it can persuade potential customers to make a purchase by creating a sense of desire and urgency that motivates them to take action. Additionally, a detailed product description can improve your search engine ranking by including relevant keywords and phrases that potential customers may use to find products like yours. In summary, a product description is necessary for communicating the value of your product to potential customers and encouraging them to make a purchase.

Oh, I feel you loud and clear!  You're probably wondering if there's a magic trick to writing down those critical and indispensable product descriptions. Get excited, our dear users! In this blog post, I'm about to unveil the ultimate secret sauce for crafting top-notch product descriptions in a snap. So, buckle up and get ready to become a product description pro!

Once I walk you through the process, I'll dish out some sample results for you to sink your teeth into. And if you're feeling a tad impatient, go ahead and scroll down to the good stuff. 

Before we kick off, let me clue you in on a little secret sauce - you won't find this kind of marketing wizardry anywhere else but on Kimola Cognitive. Yep, you heard me right! This platform can create impactful marketing materials based on customer reviews faster than a speeding bullet. Now that you're in on the secret, let's get this show on the road!

Generating Product Description with AI

Step 1: Sign up

Sign up for a 7-day free trial at kimola.com/cognitive - no coding skills or credit cards required.

Step 2: Get your customer reviews down here!

If you don't already have a tool to scrape or collect your customer feedback, don't sweat it - Kimola Cognitive has got you covered. Simply download our free browser extension to scrape reviews from popular channels like Amazon, Youtube, Yelp, and G2. Check out our tutorials on Youtube for more info on how to set it up.

Step 3: Drag and drop!

Already have an excel file with customer feedback? Sweet! All you need to do is drag and drop it onto Kimola Cognitive's dashboard and follow the simple walkthrough. When it comes to selecting your "Generators," choose the "Product Description Generator," and let Kimola Cognitive work its magic. It'll analyze your data, share the data analysis with the GPT model, and voila! 

Why is this better than creating product description directly with Chat-GPT?

ChatGPT is a mighty tool, but even it needs the right kind of input to work its magic. And that's where Kimola's cutting-edge technology comes in. It's specifically designed to analyze text and leverage natural language processing to extract the juiciest insights from your customer reviews. Trust us, doing this manually would be a massive headache - but Kimola makes it a breeze by sharing its analysis with the GPT model. Together, they're a dynamic duo that can supercharge your marketing game in no time!

Results

I'm excited to share my entire experience with you in order to help you get the most out of this post. I tested Executive Summary Generator with 2 different products on Amazon.com. So, without further ado, let's get started!

The First Use Case

Brand: Rachael Ray Nutrish Premium Natural Dry Cat Food
Review details: Scraped 1000 customer reviews from Amazon.com
See and download reviews: Kimola Github
Here is a sneak peek from the reviews: 

rachael ray nutrish premium natural dry cat food customer feedbacks

Before diving into the interesting details, I needed to perform some data scraping. Fortunately, I have a reliable browser extension that came to my rescue! With just one click, it effortlessly extracted 1000 Amazon reviews - it couldn't have been simpler. On a side note, Kimola offers a comprehensive YouTube channel that provides valuable insights on maximizing the benefits of this extension.

Scarep your customer feedbacks

After successfully completing the review scraping process,, I seamlessly uploaded the data to the Kimola Cognitive dashboard with ease. Selecting the review column was a breeze, it was almost effortless!

Upload your customer feedback to the Kimola Cognitive dasboard

Alright, let's move on to the next exciting part of my dashboard adventure - the language selection page! But guess what? The system was already a step ahead of me and had detected the language, so all I had to do was hit that "Next" button and move on! As I progressed to the models page, I was blown away by the sheer variety of classifiers on offer. So, I decided to go with my gut and selected the e-commerce and sentiment classifiers - I mean, they seemed like a perfect fit for my data. But, if you want, you can skip this step altogether and see where your dashboard journey takes you!

Kimola Cognitive machine learning models

Next up, it was time to select the perfect generators to help me with my marketing efforts. With so many amazing options available - from the Brand Slogan Generator to the Social Media Content Generator - I was truly spoilt for choice! But, as you can probably tell, I had my sights set on the main event - Generating Product Descriptions with the GPT model, which is what this post is all about!

Generate product description using ChatGPT

Thanks to the powerful analysis capabilities of Kimola Cognitive, we were able to generate a product description using a GPT model, and here is the fantastic result!

Use case - Product Description

The things that I liked about this output are:

When it comes to purchasing products like cat and dog food, pet owners are highly attentive to whether or not the product is compatible with their beloved companions. They are keen on obtaining detailed information about the product's composition and other relevant concerns, which they often seek through comments and queries. Nevertheless, inadequately composed product descriptions fail to provide consumers with a clear understanding of the product's specifications, thereby making it difficult for them to make informed purchasing decisions.

Analyzing customer feedback and incorporating their opinions into a product description for cat food is a fantastic job that provides immense satisfaction. By addressing the questions and concerns of customers in the description, the job enables businesses to meet the needs of their clients and ensure their satisfaction. The task is made even more impressive when a tool like Kimola Cognitive is available that can perform this work in a matter of seconds, allowing the job to be done quickly and accurately. 

What I liked -  as a list:

Starting with "nutritious" and "delicious" right away, as those are the primary concerns for cat owners.

  • Emphasizing the use of "real chicken," which reassures customers about the quality of ingredients.
  • Incorporating playful language such as "furry friend," which adds a touch of humor to the packaging.
  • Providing a list of features, which appeals to those who enjoy reading detailed information about a product.

Finally, here is Rachel Ray Cat Food’s product description on Amazon.com right now. I’m sorry Rachel Ray, but seems like AI Generated a better version by using your customer feedback!

You can try it yourself by signing up. 

The Second Use Case

Brand: Maybelline Lash Sensational Sky High Washable Mascara
Review details: Scraped 1000 customer reviews from Amazon.com
See and download reviews: Kimola Github
Here is a sneak peek from the reviews:

Maybelline Lash Sensational Sky High Washable Mascara customer feedbacks

Let's now, using Kimola Cognitive and the GPT model generate a product description that encapsulates the feedback and opinions of consumers on a highly coveted mascara that holds a significant position in the beauty industry and let's look at the results together.

Use case - Product Description

The things that I liked about the output are:

A well-written and quickly generated product description that incorporates consumer opinions is crucial for a mascara for several reasons. Firstly, it serves as a vital marketing tool that can strongly influence a potential customer's decision to purchase the product. By analyzing customer feedback, the product description can effectively showcase the mascara's unique features, benefits, and results.

What I liked - as a list:

  • The prominence of features such as permanence, volumizing and curling, which are important to consumers when buying a mascara, in the product description. 
  • It states that the product has a patented applicator compared to its competitors.
  • Highlighting the feature of being water-resistant, especially for those looking for a waterproof product.
  • Finally, pointing up its suitability for consumers with sensitive eyes and skin.

 

Are you ready to upload your customer reviews and generate social media content ideas? Click here for 7 days free trial.

Kimola Cognitive

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