Announcing Our GPT Integration: Transform Customer Reviews into Powerful Marketing

Author: Mustafa Savaş - CEO, Kimola
Mustafa Savaş CEO, Kimola
Apr 04, 2023 - 3 min read
Announcing Our GPT Integration: Transform Customer Reviews into Powerful Marketing

At Kimola, we are dedicated to enabling research professionals to understand consumers better, and we're very proud to be one of the companies that follow innovation in research technologies.

Today is an extraordinary day for us and our users from 50+ countries as we have become the first ResTech company that integrated GPT technology to maximize the value of customer feedback.

With this new integration, our users will be able to get summarizations, SWOT analysis, product descriptions, brand slogans and even social media themes based on customer feedback analysis. We prepared a page with many use cases and helpful tutorials for our users to get started quickly.

Kimola Cognitive offers a 7-day free trial to upload and analyze customer feedback with NLP techniques and classify each with machine learning. We're happy to support individuals and enterprises while they start their data analysis journey - and now to turn their customer reviews into summarizations, SWOT analysis and powerful marketing materials.

Transform Customer Reviews into Powerful Marketing with GPT

The Opportunities Kimola's the GPT Integration Brings

During the last ten years, we all witnessed the rise of online reviews has brought significant change to the market research industry. These reviews quickly become a goldmine of unfiltered consumer opinions and feedback for researchers. At Kimola, we have always been busy developing methods to make these reviews available for researchers worldwide to search, collect, analyze and turn into comprehend research.

With the integration of GPT technology, we are taking our mission of democratizing market research to a whole new level. Starting today, from solopreneurs to micro businesses, local companies to global enterprises can create an analysis with summaries, SWOT analysis, pros and cons, and valuable marketing materials. This equalizes the value of customer feedback analysis for all sizes of businesses.

The Future of ResTech and Our Responsibility

The story of the GPT technology begins with a group of scientists from OpenAI with the purpose of making computer programs better at understanding human language, such as understanding questions or documents. In 2018, they published an article explaining the idea of Generative Pre-Training (GPT), a Large Language Model (LLM) that uses deep learning techniques to generate human-like, conversational text. Under the leadership of AI companies in the market, GPT models became a part of most industries in a couple of years.

Following this popularity, some concerns about LLMs' ethical and responsible development have arisen, but this technology's benefits were too significant to ignore. That is why we must recognize the importance of collaboration among policymakers and industry leaders to ensure LLMs' responsible and ethical use.

As the first company to apply GPT technology to their outputs in the ResTech industry, we have already started working on a guide that limits usage, ethical borders and responsibilities for market research companies and their clients.

Kimola's Integration with GPT Models

Today, "Large Language Model" is a catch-all phrase that refers to a broad range of NLP models, including GPT-4, BERT, and T5. While each model has unique features and strengths, they all share some common characteristics. In general, LLMs are characterized by their high number of parameters. Looking at GPT-4, for example, the model contains a staggering 100 trillion parameters, making it one of the most complex AI models ever created.

For the GPT integration of Kimola, we used the "text-davinci-003" GPT-3.5 model, which is the best for text completions. Since Kimola has its own text analysis technologies, we use GPT only to interpret our analysis to enable all sizes of companies to leverage market research, whether they are a single-person company or an enterprise with an entire research department.

We are excited about the possibilities our GPT integration brings to the market research industry. We look forward to continuing to innovate and provide cutting-edge solutions to our clients.

Thank you for your support, and stay tuned for more exciting updates from Kimola!

Subscribe to Our Newsletter!

We gather global consumer research news and share them with 3,000+ marketing and research professionals worldwide.