Kimola + GPT: Generating Executive Summary of Customer Reviews

Apr 03, 2023 - 8 min read
Kimola + GPT: Generating Executive Summary of Customer Reviews

If you're drowning in a sea of data and report, you need a hero to rescue you from all the chaos! And that hero's name is the "Executive Summary"! It's like a cheat sheet that provides a concise and clear overview of the data's main points and objectives. Executive summary enables C-level decision-makers, stakeholders, and investors to quickly understand the purpose, scope, and outcomes of the project without having to read through lengthy reports. By summarizing the key information, the executive summary allows decision-makers to make based data decisions and take appropriate actions. 

In this post, I will share with you one of the methods of creating an executive summary for your brand. Perhaps, this could be one of the easiest methods to draft an executive summary. Let me demonstrate how this can assist you in generating an executive summary from customer feedback with ease and in a timely manner.

After explaining the process, I will also provide you with sample results. If you wish to skip ahead to the results, feel free to scroll down!

Before we begin, I want to share a secret with you: Currently, Kimola Cognitive is the only platform in the world that automates the creation of impactful marketing materials based on customer reviews. So, let's get started!

Generating Executive Summary with AI - A Step-by-Step Guide

1- Register for Kimola Cognitive

Visit kimola.com/cognitive and sign up for a free 7-day trial. No coding skills or credit card information required!

2- Scrape your customer reviews in Excel format

If you already have a tool to collect or scrape customer feedback, that's great! Otherwise, Kimola Cognitive offers a free browser extension that can scrape reviews from over 20 different channels such as Amazon, Yelp, G2, TrustPilot, and more. Learn how to set it up by watching our tutorials on YouTube.

3- Do you happen to have a spreadsheet filled with customer feedback? Well, here you go!

Simply drag and drop your Excel file onto Kimola Cognitive's dashboard and follow the walkthrough. Select "Executive Summary Generator" under "Generators," and voila! Kimola Cognitive will analyze your data, share the analysis with the GPT model, and return an Executive Summary that pertains to your brand.

Why is this better than creating executive summary directly with Chat-GPT?

ChatGPT is a powerful tool, but it works best when given the right input. Kimola's technology is designed to analyze text and use natural language processing to extract the most important insights from your customer reviews. This process would be incredibly time-consuming if done manually, but Kimola makes it easy by sharing the analysis with a GPT model. The combination of Kimola's and the GPT technology provides several benefits to businesses, including:

  • Time-saving: Analyzing customer reviews manually can be a time-consuming task. By using Kimola's technology to extract insights from reviews and the GPT model to generate executive summaries, businesses can save time and effort while still gaining valuable insights.
  • Insightful summaries: The GPT model can generate executive summaries that are based on the insights extracted from customer reviews by Kimola's technology. These summaries can provide businesses with a better understanding of customer feedback, pain points, and areas for improvement.
  • Actionable insights: The insights gained from customer reviews can be used to make data-driven decisions and improve customer experience. Businesses can identify common themes, trends, and issues that customers are facing and take action to address them.
  • Competitive advantage: By leveraging customer feedback to make improvements, businesses can gain a competitive advantage by providing a better customer experience than their competitors.

Overall, the combination of Kimola's technology and a GPT model can provide businesses with valuable insights that can be used to improve customer experience, save time and effort, and gain a competitive advantage.

Results

Get ready for the inside scoop, because I'm about to spill the beans on my entire experience and help you make the most of this post. I tried out the Executive Summary Generator using two different products from Amazon.com. It's important to note that our goal isn't simply to generate an executive summary for your brand; rather, we aim to generate an executive summary that is specifically tailored to your brand's customer reviews. Buckle up and let's dive in!

The First Use Case

Brand: Apple Magic Mouse
Review details: Scraped 1000 customer reviews from Amazon.com
See and download reviews: Kimola Github
Here is a sneak peek from the reviews: 

magic-mouse-customer-feedback

Before I could get down to the juicy stuff, I had to do a little scraping. Luckily, I had a trusty browser extension that swooped in to save the day! With a click of a button, it automatically grabbed all the reviews from Amazon - I mean, could it get any easier? Oh, and by the way, Kimola's got a whole YouTube channel dedicated to helping you use this extension like a pro!

Scarep your customer feedback

I downloaded the reviews from the Kimola Cognitive dashboard but I stumbled upon some Spanish reviews. Unfortunately, my Spanish skills are less than impressive :) So, I did what any savvy internet user would do - I turned to Google Translate! After uploading the document, the translation appeared on the screen in just three short seconds!

Translate consumer feedback into english

Once the translations were complete and ready to go, I uploaded the data to the Kimola Cognitive dashboard like a pro. Selecting the review colon was a piece of cake, almost too easy!

Upload your customer feedback to the Kimola Cognitive dasboard

Next up on my dashboard adventure was the language selection page, but since the system was already one step ahead of me and had detected the language, all I had to do was click "Next." With that out of the way, I found myself on the models page, where I had the option to choose from a variety of classifiers. When it comes to satisfying your customers, you gotta have your finger on the pulse of what they really care about - quality, price, logistics, and all that jazz. That's why I turned to the e-commerce classifier and sentiment classifier to see what people were saying in those e-commerce conversations. By analyzing the emotional tone of their comments, I was able to figure out what makes them tick and what gets them all fired up. It's like having a crystal ball that tells you exactly what your customers want and how they feel about your product.

Kimola Cognitive machine learning models

After that, it was time for me to select which generators I wanted to use as marketing materials. Although there were numerous prompts available, such as the Brand Slogan Generator and Social Media Content Generator, I focused on Generating Executive Summary with a GPT model, which is the focal point of this post.

Generate executive summary using ChatGPT

Here are the results that Kimola Cognitive analyzed and requested to generate an executive summary from the GPT model by using the customer reviews:

Use case - Executive Summary

The things that I liked about this output are:

In the executive summary, I'm seeing some juicy nuggets of information that consumers are talking about. It looks like the comfortable design and battery life are the hottest topics on the block. And you know what's even cooler? This summary also highlights some of the issues that people have raised with the product. Instead of sifting through a gazillion comments one by one, this summary gives me an idea of what's been going down. It's like a cheat sheet for the consumer pulse.

You can try it yourself by signing up. 

The Second Use Case

Brand: Mr. Coffee Coffee Maker with Auto Pause and Glass Carafe
Review details:Scraped 1000 customer reviews from Amazon.com
See and download reviews: Kimola Github
Here is a sneak peek from the reviews:

Mr. coffee coffee caker with auto pause and glass carafe customer feedbacks

Let's spill the beans about a coffee machine that's making a real stir among coffee enthusiasts! This time, I brewed up an executive summary based on feedback from coffeeholics about a machine. It's a coffee maker that's a real life-saver for those who need their caffeine fix and like to mix things up with different coffee varieties. So grab a cup of coffee, sit back, and let's take a sip into the world of a top-notch coffee maker that's perking up mornings and satisfying taste buds everywhere!

We're about to dive deep into the world of consumer reviews with the help of Kimola Cognitive and the GPT technology! With the power of technology on our side, we're going to sift through all the reviews and extract the juiciest bits. We're talking about the real meat and potatoes of what people love, hate, and think about this product. And by the end of it all, we had an executive summary that's chock-full of insights and highlights that'll blow your socks off! 

Use case - Executive Summary

The things that I liked about the output are:

As a marketing professional, creating this executive summary was essential for several reasons. Firstly, it allows me to quickly understand the key findings and recommendations of a report without having to read through the entire document, which can save me valuable time. Secondly, it helps me to effectively communicate the main points of a report to my team or clients in a clear and concise manner, ensuring that everyone is on the same page. Additionally, the executive summary is used as a reference document when presenting findings or recommendations to stakeholders, ensuring that I have all the necessary information at my fingertips. Finally, using the insights and recommendations presented in the executive summary, I can make informed decisions that can have a significant impact on the success of marketing campaigns.

As we are living in the digital age, consumers are more willing than ever to share their experiences with others. As a seller who specializes in selling coffee machines, I place a great deal of importance on customer feedback. However, with the sheer number of comments that flood in, it can be incredibly challenging for me to read through each and every one of them and get a clear understanding of what my customers are saying. 

Text analysis tools and customer feedback analysis tools like Kimola Cognitive are invaluable - they allow me to analyze my customers' comments in a much more efficient way, giving me the ability to generate an executive summary that highlights the most important feedback and insights. By gaining a better understanding of my customers' feedback through tools like Kimola Cognitive, I can more easily identify the features that are resonating with consumers and where they may be encountering issues. Armed with this knowledge, I am able to take the necessary steps to improve my product, addressing any pain points that may exist and enhancing the features that are proving popular. In this way, I can stay ahead of the competition by consistently meeting or exceeding customer expectations, ultimately resulting in higher levels of customer satisfaction and loyalty. By leveraging the insights gleaned from consumer comments, I can build a better product that more effectively meets the needs of my customers, positioning me for a long-term success in the marketplace.

 

Are you ready to upload your customer reviews and generate social media content ideas? Click here for 7 days free trial.

 

Kimola Cognitive

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