The Ultimate Toolkit for Product Managers (List)

Mar 13, 2024 - 39 min read
The Ultimate Toolkit for Product Managers (List)

Product managers play a multifaceted role in the modern business world. From capturing ideas to managing them, overseeing user research, and transforming concepts into a product strategy, they handle a spectrum of intricate tasks. Consequently, they require a broader skill set compared to their developer counterparts. However, these skills also demand support in the form of various technology-based tools.

To lighten the workload of product managers, there exist numerous tools, whether tailored specifically for product management or otherwise.

What Does a SaaS Product Manager Do?

Imagine a conductor leading a symphony orchestra. That's the Product Manager, orchestrating the development process from start to finish. They're the champions of the product, balancing customer needs with business goals to create something truly exceptional.

  • Crafting Product Strategy: Picture them as strategic thinkers, plotting the course for the product's journey. They analyze market trends, pore over customer feedback, and identify opportunities for improvement.
  • Planning the Roadmap: Like plotting a cross-country road trip, they map out the features and enhancements the product will roll out over time. It's all about prioritizing what matters most to users and the business.
  • Collaborating Like Champions: Product Managers are the ultimate team players. They work hand-in-hand with engineers, designers, marketers, and sales teams to bring the product to life. It's all about that synergy!
  • Overseeing Development: Think of them as the guardians of quality and usability. They're there every step of the way, ensuring the product meets the mark from concept to launch.
  • Launching with Pizzazz: Product Managers are the masterminds behind the big reveal. They work closely with marketing and sales teams to craft the perfect launch strategy and ensure the product shines.
  • Learning and Growing: They're not afraid to dive into the data pool. Product Managers analyze metrics and user feedback to continuously improve the product, keeping it fresh and relevant.

kimola cognitive

What is Product Management?

Product Management is the overarching business practice within a company that supports and manages all activities related to planning, developing, marketing, and launching a product, with a particular focus on Software as a Service (SaaS) products. This role typically resides within the product development department, emphasizing the unique challenges and opportunities presented by the SaaS model.

Common features of the Product Management Tools

Wherever the tool you pick up for the product management function, all will have some common underlying traits. Some of these traits are:

Collaboration: It's very logical that most of the tools will have an element where the complete team will engage in product development.

Planning: The tools do make planning for the execution of product development easy for the product managers in a way.

Communication: This naturally extends from the Collaboration trait. Product management tools usually have a communication element as a part of them.

Data Collection: Product Managers are allowed flexible and easy data collection ranging from usage patterns of the product to software development velocity and many others.

Analysis: Almost every tool will display its own perspective of analysis for you to interpret the data in such a way that it makes sense for you to act upon it. 

How to pick the best Product Management Tools

There's no such thing as the perfect tool for Product Management, like it or not. With so many diversified duties, it's just about given that a product manager will have to tool up with more than a single tool to get the job done. However, it is always necessary to identify the needs first. Clear identification of what is needed now would lead to the right tool selected quickly and accurately. As your product management organization becomes more mature, tools evolve with your needs. There are great numbers of metrics for product managers to measure success and impact of the product. And thus, the best tool or tools will change based on what you need and when you need it. 

Best Product Management Tools

We have come up with a list of the most efficient product management software and the use cases that each tool revolves around. Here is a list to download and share! 

1- Productboard: Create Roadmaps

2- Amplitude: Track Users

3- Asana: Manage Tasks & Teams

4- Figma: Create Prototypes

5- Kimola Cognitive: Analyze User Reviews (Try for free)

6- Appcues: Enhanced Onboarding

7- Decktopus: Create Presentations

8- Livesession: Record User Sessions

9- Bonjoro: User Onboarding

10- Formstack: Create User Surveys

11- Miro: Create Flowcharts & Boards

12- Drift: Customer Support with Live Chat

13- Hotjar: Heatmaps & Behavior Analytics

14- Synthesia: Tutorial Videos with Avatars

15- Frill: Show Product News

16- Grammarly: Rewrite Product News

17- Tella: Record Screen for Tutorials

18- Optimizely: A/B Testing 

19- Notion: Take Notes in Meetings

20- Groove: Build a Knowledge Hub

20 Tools for Product Managers


1. Productboard for Roadmap Creation

Successful product management is crucial for managing the product development process and effectively handling customer feedback. However, tracking and managing this complex process can often be challenging. This is where Productboard comes in.

What is Productboard?

Productboard is a platform designed to facilitate and improve the product management process. It provides product managers, development teams, and entire companies with a tool to create, prioritize, and manage product development roadmaps. Additionally, it can be used to collect user feedback, analyze it, and make decisions based on this feedback.

Features of Productboard

  • Product Roadmap Creation: Productboard allows you to create comprehensive product roadmaps by bringing together user feedback and business requirements. This helps you set both short-term and long-term goals.
  • Prioritization and Evaluation: The platform helps you prioritize tasks by using different criteria. These criteria may include user requests, business requirements, market opportunities, and technical challenges. This allows you to focus on the most valuable features and manage resources most effectively.
  • Collecting and Analyzing User Feedback: Productboard makes it easy to collect user feedback from various channels and analyze it. This helps you better understand user needs while developing your product.
  • Integrations: Productboard can integrate with many popular tools. For example, integrations with tools like Jira, Slack, and Zendesk facilitate communication between different departments.
  • Flexibility and Customization: The platform offers a range of features that users can customize according to their needs. This allows it to be adapted to the requirements of different companies and teams.


  • Comprehensive Features: The platform offers a wide range of features to product managers, making it easier to manage the product development process and handle user feedback effectively.
  • Prioritization and Evaluation Abilities: Productboard enables you to prioritize tasks by using different criteria and effectively managing resources.
  • Integration Options: The platform can integrate with many popular tools, facilitating communication between different departments and increasing productivity.
  • Flexibility and Customization: Productboard provides a variety of features that users can customize according to their needs, thus accommodating the requirements of different companies and teams.


  • Learning Curve: Some features of the platform may be complex, and the learning curve for new users could be a bit steep.
  • Full Integration Issues: Some users have reported issues with full integration of Productboard with certain tools, which could lead to data synchronization and compatibility problems.
  • Could Be Overly Complex: The platform might be overly complex for some users and may not offer a simpler user experience.

2. Amplitude for User Tracking

Amplitude is a comprehensive product intelligence platform known for its ability to track and analyze product and user behavior data effectively. Its strength lies in unraveling patterns in user behavior, providing valuable inputs for product development and optimization.

Features of Amplitude:

Amplitude made its mark in my toolkit for its exceptional user behavior analytics. When evaluating various platforms, I found that Amplitude presents an exceptional ability to parse through user behavior data and draw meaningful inferences, making it a standout choice. Its claim to be 'Best for product and user behavior analytics' is underpinned by these strong capabilities.

Amplitude's key features include real-time analytics, cohort analysis, and advanced segmentation, which are critical in understanding and influencing user behavior. On the integration front, Amplitude aligns well with tools like Slack, Jira, and Zendesk, promoting data sharing and team collaboration.


  • Strong integration capabilities
  • Real-time analytics
  • Comprehensive user behavior analytics


  • Custom pricing lacks upfront clarity
  • It may take time to navigate and fully utilize the complex feature set
  • The cost may be prohibitive for smaller businesses

3. Asana for Project and Task Management

In today's world, collaboration and project management are more important than ever. Effective communication and task management in complex projects and teams are critical to success. This is where Asana comes in. Asana is a powerful tool for task and feature management, facilitating collaboration, tracking, and organization.

What is Asana?

Asana is a cloud-based platform designed for collaboration and project management. It is designed to track, organize, and share tasks, projects, and workflows. The primary purpose of Asana is to enable teams to work more efficiently and help projects be completed on time and within budget.

Features of Asana

  • Task Management: Asana allows you to easily create, assign, track, and complete tasks. You can prioritize tasks, assign due dates, and add additional notes or files.
  • Project Tracking and Workflows: Asana enables you to track projects step by step and easily manage your workflows. You can view project progress, organize tasks based on specific stages, and collaborate among team members.
  • Calendar View: Asana offers a calendar view where you can see tasks displayed on a calendar. This is extremely useful for planning and time management, helping to better balance the team's workload.
  • File and Information Sharing: Asana allows you to easily share files and information. You can attach documents related to projects, take notes, and share information with team members.
  • Integrations: Asana can integrate with many popular tools. For example, integrations with tools like Gmail, Slack, and Google Drive facilitate communication and collaboration.


  • Project Tracking and Workflows: Asana allows you to track your projects step by step and manage your workflows, helping your projects to be completed on time and within budget.
  • Calendar View: Calendar view displays tasks on a timeline, facilitating planning and time management.
    Integrations: Asana can integrate with many popular tools, allowing you to further optimize your workflow and increase productivity.
  • Task Management: Creating, assigning, tracking, and completing tasks in Asana is easy, which makes workflows more efficient.


  • Lack of Reporting and Analysis: Asana's reporting and analysis tools may be insufficient for some users. Companies or users with more comprehensive reporting needs may require external resources or additional tools.
  • Limited Customization Options: Asana's customization options may be inadequate for some users. Particularly for companies needing to create custom reports or fully customize task forms, these limitations could be significant.

4. Figma for Prototyping

Apps are needed to handle all kinds of graphic design work, from wireframing websites to designing mobile app interfaces, prototyping designs, crafting social media posts, and everything in between. Figma meets these needs, unlike other graphic editing tools.

What is Figma?

Figma is a platform for user interface design, user experience design, and collaboration. It's a web-based application that enables designers and other stakeholders to work on the same project concurrently. One of its key features is the ability for multiple users to edit the same project simultaneously.

Features of Figma

  • Web-Based: Figma is a web-based platform without a desktop application. This allows users to access it from any device or operating system.
  • Real-Time Collaboration: Multiple users can work on the same project at the same time and see changes live.
  • Prototyping: Figma provides prototyping capabilities, allowing designers to create interactive prototypes and test user experiences.
  • UI Design: Figma offers a comprehensive set of tools for user interface (UI) design, including vector drawing tools, layers, color palettes, and icons.
  • Component Library: You can create and share component libraries in Figma, which can speed up the design process and ensure consistency.
  • Plugin Support: Figma has a plugin system that allows users to extend functionality and add customizations to the platform.
  • Interface Tools: Figma offers various tools for user interface (UI) design. These tools allow you to create buttons, text boxes, shapes, and other UI elements.
  • Canvas: It's the main area where you create your design. You organize layers, components, and other elements within this space.
  • Layers: Layers allow you to organize different elements of your design. You can arrange, group, and organize elements as needed.


  • Real-time Collaboration: Figma allows multiple users to work on the same project simultaneously, facilitating collaboration and communication.
  • Web-Based: Being a web-based application, Figma enables access from any device and location, making it highly accessible.
  • Prototyping Capabilities: Figma allows users to create interactive prototypes, aiding in testing the usability of designs.
  • Component Library: Users can create and share component libraries in Figma, which speeds up the design process and ensures consistency.
  • Plugin Support: Figma provides an ecosystem for users to extend functionality and customize the platform through plugins.


  • Lack of Full Offline Usage: Figma's web-based nature means it lacks full offline usage support. Lack of internet connectivity can hinder access.
  • Limited Plugin Options: Figma's plugin system may have fewer options compared to other design tools, making it challenging to find plugins for specific needs.
  • Privacy Concerns: Being cloud-based, Figma may raise privacy concerns for some users, especially for sensitive projects where extra precautions are necessary.
  • Performance Issues in Complex Projects: Figma may experience performance issues in very large and complex projects with numerous components or layers, leading to sluggishness.

5. Kimola Cognitive for Analyzing Customer & User Feedback

Kimola Cognitive is a platform that analyzes customer feedback using artificial intelligence and machine learning technologies. This platform is highly ideal for obtaining customer feedback and classifying it. It also calculates NPS (Net Promoter Score), does sentiment analysis, and can generate executive summary, SWOT analysis and powerful marketing materials with GPT. Companies can use Kimola Cognitive to understand customer and user feedback in more detail and effectively. Additionally, Kimola Cognitive helps companies make more strategic decisions in customer satisfaction, market perception, and product development processes.

Features of Kimola Cognitive

Among the standout features of Kimola Cognitive are instant data analysis without training, easy analysis in over 25 languages, a simple installation process, and the ability for multi-label classification.

  • Scrape user / customer reviews from 20+ websites,
  • Analyze reviews in 25+ languages in a single spreadsheet,
  • Multi-label classification,
  • Auto-classification that needs no training,
  • Analyze customer-agent, Whatsapp Business and other conversational data,
  • Analyze open-ended questions,
  • Analyze HR data,
  • Integrate with Google Sheets, Intercom, Zapier 
  • Live onboarding with Kimola Support Team


  • User-Friendly Interface: Kimola Cognitive is user-friendly. The user is always the priority. With its simple interface, you can easily use the platform and access analysis results within minutes after uploading your data.
  • Ease of Use: The priority is always ease of use. It is designed for the user to complete their tasks quickly and easily.
  • Analysis in 25+ Languages: Dive into a world of diverse customer perspectives as analyzing 25+ languages,
    empowering your business to thrive on a truly global scale.
  • Automatic Classifier: It enables the understanding and classification of structurally meaningful texts by using the semantic structures in the text. Kimola Cognitive, using topic modeling techniques, can automatically identify and extract meaningful topics or themes from a collection of customer reviews.
  • Multi-label classification: We allow you to gain comprehensive insights from each feedback with multi-label classification. Customers often express their thoughts about a product or service in a single feedback session. Our Multi-label Classification allows you to uncover all these aspects simultaneously, enabling you to understand your customers' perspectives comprehensively.
  • GPT Add-on:Using the GPT Add-on, you can generate an executive summary that highlights both the positive and negative aspects of customer feedback, allowing you to easily identify the key areas to focus on. One of the most effective ways to determine an organization's strengths, weaknesses, opportunities, and threats is through SWOT analysis. You can quickly create a SWOT analysis based on customer feedback, discovering what is working well and what needs improvement, and identifying potential opportunities and areas to pay attention to.
  • Dynamic Classification: With dynamic classification technology, you can analyze customer reviews in seconds without any training. Kimola's Dynamic Classification Technology leads to sharper insights by dynamically aligning generated labels with content. It also enables you to focus on strategic decision-making, saving you time and resources.


  • Multi-column survey analysis is typically used in large-scale surveys to understand relationships and trends among various variables. While Kimola Cognitive does not have multi-column survey analysis, the previously unexperienced video support and customer service is quite impressive.

6. Appcues for User Onboarding

In the digital age, engaging users effectively and efficiently is critical for the success of any product. Appcues facilitates this by enabling the creation and testing of new product flows that not only onboard users but also introduce them to new features and encourage customer retention. Appcues distinguishes itself with its no-code builder and analytics platform, empowering companies to continuously test and enhance their product experiences without the need for direct involvement from a software development team.

Features of Form Appcues

  • No-Code Builder: Enables quick creation and testing of user flows, opening up product development to non-technical team members.
  • In-App Announcements: Facilitates direct communication with users inside the app to boost engagement by sharing timely updates or information.
  • NPS Surveys Collection: Allows for the ongoing gathering of user feedback through Net Promoter Score surveys to keep a pulse on user satisfaction.
  • Wide Integration Capability: Supports seamless integration with a variety of tools and platforms like Slack, Salesforce, and HubSpot, enhancing its adaptability across different tech stacks.


  • No-Code Builder: Allows for quick construction and testing of new user flows, making it accessible for non-technical team members to contribute to product development.
  • In-App Announcements: Direct communication with users inside the app boosts engagement by providing timely and relevant information or updates.
  • NPS Surveys Collection: Enables ongoing collection of user feedback through Net Promoter Score surveys, helping you maintain a constant understanding of user satisfaction and needs.
  • Wide Integration Capability: Offers seamless integration with a vast array of tools and platforms, including Slack, Salesforce, Heap, Amplitude, Mixpanel, Zendesk, and HubSpot, enhancing its utility and adaptability within different tech stacks.


  • Limited Customization for NPS Surveys: The inability to fully customize NPS surveys may restrict how businesses can gather specific feedback from their users.
  • Potentially Excessive for Some Needs: The comprehensive nature of Appcues' tools, support, and analytics might surpass the requirements or capacities of smaller companies or startups looking for more basic solutions.

7. Decktopus for Presentations

Creating captivating and professional presentations can often be time-consuming and require design skills that not everyone possesses. However, Decktopus is changing the game by leveraging AI technology to streamline and simplify the presentation creation process.

Imagine being able to create your slides in just minutes by simply inputting the topic. Decktopus offers this possibility, making it an invaluable tool for anyone needing to prepare a presentation quickly. This AI-driven tool assists you throughout the presentation preparation process, allowing you to lead and tailor the creation to perfectly suit your audience's needs.

Features of Decktopus

  • AI-Driven Slide Creation: Automates the slide creation process based on the input topic, utilizing AI to suggest content and design.
  • Professional Templates: Offers a diverse collection of professionally designed templates suited for various presentation contexts and themes.
  • Dynamic Content Addition: Enables the inclusion of interactive elements like polls, videos, and live data, making presentations more engaging.
  • Cloud-Based Accessibility: Access and edit presentations from anywhere, facilitating collaboration and ease of access across devices.
  • Real-Time Content Update: Allows for real-time updates and edits to presentations, ensuring the information presented is always current.
  • Analytics and Feedback: Provides insights into audience engagement and feedback, helping presenters refine and improve their presentations.


  • Time Efficiency: Create slides quickly by simply entering a topic, significantly reducing the time spent on presentation creation.
  • Ease of Use: No need for advanced design skills; Decktopus provides the tools to make visually appealing presentations accessible to everyone.
  • Quality Design Elements: Access to a wide range of images, icons, and professionally designed templates enhances the visual appeal of your presentations.
  • Content Enrichment: Features that allow for the addition of detailed slide notes and the creation of more engaging content elevate the quality of your presentation.
  • Flexibility: The ability to regenerate presentations after completion offers unparalleled flexibility for updates and revisions, ensuring your content remains current.
  • Cost-Effective: With a free forever plan and reasonably priced subscription options, Decktopus is accessible to users with various budget constraints.


  • Limited Customization: While Decktopus offers a range of templates and design elements, users looking for highly customizable design options may find limitations.
  • AI Credits on Paid Plans: The reliance on AI credits for certain features in paid plans may not suit all users, especially those with extensive presentation creation needs.

8. Livesession for Screen Recording

LiveSession stands out as a powerful tool for businesses seeking to refine their product experience based on direct user interactions. By offering detailed screen recordings, engagement metrics, and the unique ability to detect rage clicks, LiveSession provides a comprehensive toolkit for identifying and addressing user experience issues. Despite the potential for data overload and a learning curve, its benefits in enhancing product design and usability make it a valuable addition to any product manager's arsenal, especially when combined with its superior customer service and ease of integration.


  • In-depth User Insights: Provides comprehensive visibility into user behavior, enabling a deeper understanding of the user experience.
  • Actionable Analytics: Engagement scores and rage clicks detection offer actionable metrics to guide product improvements.
  • Customizable Data Analysis: The ability to segment and prioritize data analysis helps focus efforts on areas of immediate concern or interest.
  • User-Friendly Integration: Simplified integration process with other platforms enhances its utility without complicating the user experience.


  • Data Overload: The extensive amount of data collected might be overwhelming for some users, requiring time to sift through for relevant insights.
  • Learning Curve: New users may need to invest time to fully utilize all the features and data analysis capabilities LiveSession offers.
  • Focus on Screen Recording: While its strength, the emphasis on screen recording may mean it lacks some of the broader analytical tools other platforms offer.

9. Bonjoro for Training Onboarding

Welcoming a new employee to your company can be an exciting time. However, it's crucial for a new hire to acclimate to the job and fit into the company culture after the hiring process. This is where Bonjoro's training onboarding feature comes into play.

Features of Bonjoro

  • Personalized Welcome Videos: Allows for the creation of custom welcome messages to make new hires feel immediately part of the team.
  • Customizable Training Plans: Enables the creation of tailored training schedules that align with the new hire's role and the company's objectives.
  • Real-Time Analytics: Provides insights into engagement and progress, allowing for timely adjustments to the training process.
  • Seamless Integration: Offers compatibility with existing HR and communication tools for a cohesive onboarding experience.
  • Feedback Mechanisms: Includes options for new employees to provide feedback, ensuring continuous improvement of the onboarding process.


  • More Human Communication: New hires feel the warmth of the company through welcome videos and personal messages, allowing them to adapt to the company culture more quickly.
  • Effective Training and Guidance: With customizable tasks and calendar integrations, customized training plans can be created and tracked for new hires. This helps them succeed and maximize their potential.
  • High Engagement and Commitment: Personalized greetings and customized training plans increase new hires' commitment to the company, contributing to long-term success.
  • Real-Time Feedback: With Bonjoro's tracking and analytics tools, you can monitor new hires' training progress and continuously improve the process with real-time feedback.


  • Lack of Personal Interaction: Onboarding conducted through video and other digital communication tools may not be as personal as face-to-face interaction. This can make it difficult for new employees to fully grasp the company culture and business processes.
  • Initial Time and Resource Intensiveness: Using Bonjoro may initially require more time and resources. Specifically, creating customized training videos and messages, as well as monitoring new employees, may require time and effort.
  • Technical Issues: Possible technical issues or glitches on the platform can disrupt or affect the training process for new employees. Especially issues related to internet connection or platform availability may arise.
  • Difficulty in Adaptation: Some employees may struggle to adapt to the training onboarding method offered by Bonjoro. Particularly, the transition process may be challenging for those accustomed to more traditional training methods.

10. Formstack for User Surveys Creation

Formstack is a cloud-based application that offers a range of no-code solutions for workflow automation and data collection. It simplifies the creation of forms, surveys, and documents, enabling teams to collect and manage information more effectively. With features like Approvals and Workflows, Formstack also enhances team collaboration.

Features of Form Stack

  • Integration Capabilities: Formstack integrates seamlessly with a variety of other tools and platforms, facilitating improved data flow and accessibility across systems.
  • Security and Compliance: The platform ensures the safe handling of sensitive data with robust security measures and compliance with key regulations, including GDPR and HIPAA.
  • Customizable Templates: Users have access to a wide range of customizable templates, simplifying the process of creating forms and surveys that meet their specific requirements.
  • Analytics and Reporting: Formstack offers advanced analytics and reporting features, enabling users to gain insights into their data collection efforts and make informed decisions to optimize their workflows.


  • Versatile Data Collection: Formstack's easy-to-use form builder allows for the collection of a wide range of data types, supporting more than 27,000 customers across various industries.
  • Workflow Efficiency: By automating workflows and approvals, Formstack adds efficiency to team collaboration, significantly reducing manual effort and streamlining processes.
  • Industry-Specific Solutions: Provides tailored solutions for sectors such as healthcare, higher education, field services, and financial services, addressing unique industry needs.
  • No-Code Solution: Empowers anyone in the organization to create workflows and collect data without needing IT support, fostering a culture of innovation and agility.


  • Learning Curve: While Formstack is designed to be approachable, new users may require some time to fully understand and utilize all of its features and capabilities effectively.
  • Cost: For small businesses or teams with limited budgets, the cost of Formstack, especially for advanced features or higher-tier plans, may be a consideration.

11. Miro for Flowcharts and Mindmaps

Miro shines as a leading virtual whiteboard platform, catering especially to product managers and teams requiring strategic planning and collaboration tools. Renowned for facilitating the creation of tables, flowcharts, mind maps, and more, Miro's versatility in supporting product-related activities—such as opportunity solution trees, design sprints, retrospective templates, and project canvases—stands unmatched. As an online collaborative whiteboard software, Miro empowers remote teams to work together seamlessly and efficiently on a myriad of tasks.

Standout Features & Integrations

Miro has secured its place in my toolkit as the go-to solution for virtual whiteboard collaboration, thanks to its comprehensive suite of features designed for strategic planning, leading training sessions, creating new products and services, and executing agile processes. Its ability to support simultaneous work by numerous users, combined with its lightning-fast performance, makes it a top choice among product management software options.

Miro's standout features include flexible roadmaps, customer discovery and research, journey maps, and impactful prioritization, all of which are crucial for deep and strategic product management work. In terms of integrations, Miro boasts compatibility with an array of tools, including Microsoft Teams, Slack, Webex, and Azure, facilitating smooth collaboration across different platforms.


  • High-Speed Collaboration: Miro enables multiple users to collaborate simultaneously without experiencing lags, making it an excellent tool for teams that need to work together in real-time.
  • Extensive Range of Templates: With a wide variety of templates for product-related activities such as design sprints, retrospective templates, and project canvases, Miro supports strategic planning and project management effectively.
  • Strong Integration Capabilities: The ability to integrate with popular tools like Microsoft Teams, Slack, Webex, and Azure ensures that teams can maintain seamless communication and workflow across different platforms.


  • Basic Free Version: The free version of Miro might not meet the needs of users who require more advanced features, which could limit its usefulness for some projects.
  • Monthly Cost for "Team" Tier: While considered affordable, the monthly subscription fee for the "Team" tier may still be a factor for teams or organizations with strict budgets.
  • Complexity for New Users: The broad array of features and options available on Miro can be overwhelming for new users, potentially steepening the learning curve.

12. Drift for Live Chat and Answering Questions

Drift's email management software is a game-changer for businesses looking to enhance their customer engagement strategies. It excels in facilitating personalized conversations with customers, a critical factor in gaining leads and securing new business. Drift's innovative approach to email management is designed to streamline communication processes and improve the overall efficiency of customer interaction.

Drift’s Features

  • Live Chat Support: Engages visitors in real-time, providing immediate responses.
  • AI-driven Chatbots: Offers 24/7 responses and qualifies leads automatically.
  • Personalized Messaging: Sends targeted messages based on visitor behavior and automates email responses.
  • CRM and MAP System Integration: Ensures seamless data synchronization and consistency across platforms.
  • Analytics and Reporting: Provides insights into customer behavior and chat performance with customizable reports.
  • Customization and Branding: Allows chat widget customization to match brand aesthetics and personalized greetings.
  • Security and Compliance: Ensures data security and compliance with regulations like GDPR.


  • Increased Lead Generation: By enabling personalized conversations, Drift helps in creating a more engaging customer experience that can lead to higher conversion rates.
  • Time Efficiency: The automation of separating human replies from automated ones saves significant time for your team, allowing them to concentrate on meaningful interactions.
  • Improved Data Accuracy: Automatic updates to contact records and integration with CRM/MAP platforms ensure that your customer data is always current and correct, enhancing targeted marketing efforts.


  • Integration Challenges: While Drift integrates with many CRM and MAP systems, there might be challenges in integration for less common or proprietary systems, potentially leading to disruptions in workflow or data consistency.

13. Hotjar for Creating Heatmaps & User Analytics

For product managers looking to deeply understand how visitors engage with their website, Hotjar presents itself as an indispensable tool. By providing interactive heatmaps, session recordings, and direct user feedback mechanisms, Hotjar enables the creation of a robust, data-driven understanding of user behavior and site interaction.

Features of Hotjar

Hotjar integrates seamlessly with a wide range of tools and platforms, including AB Tasty, Google Analytics, Google Optimize, Mixpanel, and Jira. These integrations enhance its functionality, allowing for a more comprehensive analysis and easier data synchronization across different tools.

Hotjar's combination of heatmaps, session recordings, and user feedback offers a holistic view of user interaction, providing valuable insights that are not easily obtained through traditional analytics tools.


  • Enhances User Experience: By identifying friction points and areas of improvement, Hotjar enables product managers to make data-driven decisions that enhance the overall user experience on their websites.
  • Versatile Feedback Tools: The ability to collect direct feedback through polls and surveys adds a qualitative dimension to the data collected, offering deeper insights into user satisfaction and expectations.
  • Valuable Integrations: Hotjar's compatibility with other analytics and project management tools, like Google Analytics and Jira, allows for seamless data integration and comprehensive analysis.


  • Data Overload: The sheer volume of data collected can be overwhelming for some users, making it challenging to distill actionable insights without spending significant time on analysis.
  • Privacy Concerns: Recording user sessions and collecting detailed interaction data may raise privacy concerns among users, requiring transparent communication and adherence to data protection regulations.
  • Limited Customization in Free Plan: While the free plan is generous, it offers limited customization options and data retention, prompting the need for paid plans as businesses grow and their needs evolve.
  • Performance Impact: The addition of tracking scripts to a website can potentially affect its loading speed, especially on sites that are already heavy with scripts and content.
  • Analysis Can Be Time-Consuming: Sifting through session recordings and heatmaps to find meaningful insights requires a time investment, which might divert resources from other critical tasks.

14. Synthesia for Video Tutorials

The number and importance of video content have increased with advancing technology. However, creating a video can sometimes be time-consuming. This is where we introduce you to Synthesia. Synthesia is a video creation platform that uses artificial intelligence technology to turn user-prepared text into speech.

Let's take a look at the standout features of this artificial intelligence-based platform together!

Synthesia’s Standout Features

Users can convert the text they write into speech using the voice of a selected avatar and customize these avatars by adding various languages and accents. In this way, they can appeal to different audiences. Additionally, with its user-friendly interface, you can quickly create your videos and save time. Write your text, choose your avatar, and create your video!


  • Customization: Users can personalize the appearance and voice characteristics of avatars as they wish.
  • Ease of Use: With its user-friendly interface, you can quickly create your videos and save time.
  • Professional Videos: Videos created with digital avatars and natural voices result in a professional-looking video.
  • Variety of Language and Accent Options: Synthesia allows you to appeal to different audiences by offering various language and accent options.


  • Offline Usage: Synthesia does not work offline, which can be a disadvantage for some users. The requirement of an internet connection may pose a challenge for those who need to work without reliable internet access.
  • Reliability: Storing user data on a cloud-based platform may raise security concerns for some users. It's important to ensure data security and privacy.
  • Limitations on Voice and Emotional Expression: Avatars' voice and emotional expressions may be limited in some cases. This could affect the range of emotions and tones that can be conveyed in the videos.

15. Frill for Integrating Product News

Frill is a comprehensive platform designed to enhance the way businesses collect, organize, and communicate product feedback. It's an essential tool for teams aiming to develop better products swiftly by incorporating customer insights directly into the product development process. With features like Inline Admin, SSO Authentication, and unlimited widgets, Frill is built to provide a seamless, integrated feedback experience.

Features of Frill

  • Inline Admin: Enables management of the entire feedback board from a single view, streamlining administrative tasks.
  • SSO Authentication: Offers direct integration with your platform, ensuring a seamless user experience for collecting feedback.
  • Unlimited Widgets: Allows the creation of as many widgets as needed across all plans, enhancing flexibility in feedback collection.
  • Full Translations: Makes every part of the interface translatable, accommodating global user bases.
  • Themes: Customize Frill with your brand colors to maintain consistency in your feedback tools.
  • Automatic Status Updates: Keeps customers informed with automated emails about the progress of their feedback.
  • Idea Capture and Voting: Facilitates the collection of customer ideas, enabling the community to vote and bring the most popular ideas to prominence.
  • Public Roadmap: Converts customer ideas into a visual product roadmap, transparently showing upcoming features.
  • Prioritization Tools: Customizable Benefit and Cost scores help prioritize projects based on business needs, identifying quick wins and major projects.
  • Announcements: Acts as a changelog, informing customers about new features and updates, enhancing communication transparency.


  • Enhanced Customer Engagement: By actively involving customers in the feedback process, Frill fosters a sense of community and engagement.
  • Data-Driven Decisions: The prioritization and voting features enable product managers to make informed decisions based on customer demand.
  • Brand Customization: The ability to tailor the platform to your brand enhances the user experience and maintains brand identity.
  • Efficient Feedback Management: Inline Admin and automatic updates streamline the feedback process, saving time and effort.


  • Overwhelming Options: The wide array of features and customization options might be overwhelming for new users or smaller teams.
  • Integration Complexity: While SSO Authentication simplifies user experience, setting up integrations with existing platforms may require technical knowledge.
  • Potential for Feedback Overload: Without careful management, the open collection of ideas and feedback could lead to an overwhelming volume of data to sift through.

16. Grammarly for Rewrite Product Descriptions

Grammarly emerges as an indispensable tool for product managers focused on refining product descriptions, transforming them from mere statements into compelling narratives that resonate with customers. Here’s how Grammarly’s features align with the challenges of creating impactful product narratives, along with its advantages and limitations.

Grammarly’s Features

  • Advanced Spelling and Grammar Check: Identifies and corrects grammar, punctuation, and spelling mistakes.
  • Style and Tone Suggestions: Offers suggestions to improve the tone and style of writing for the reader.
  • Plagiarism Check: Checks the originality of the content, helping to prevent content theft.
  • Personalized Feedback: Provides personalized reports and suggestions to help users improve their language skills.


  • Time Savings: Grammarly quickly identifies and corrects spelling errors, grammatical issues, and stylistic problems, saving valuable time for product managers.
  • Professionalism: Clear, correct, and professional communication is vital for product managers. Grammarly helps ensure their written communications meet these standards.
  • Improvement of Language Skills: The app explains the reasons for errors and makes suggestions, allowing users to improve their language skills over time.
  • Broad Integration: Grammarly can integrate with a variety of platforms and applications, enabling product managers to benefit from it while using any software tool.


  • Cost: Although the free version corrects basic errors, more advanced features are offered with the premium plan, which could be a barrier for those on a tight budget.
  • Privacy Concerns: Product managers sharing their work with Grammarly may have concerns about the confidentiality of sensitive information.
  • Limitations of Automatic Suggestions: Grammarly might sometimes make suggestions that are not contextually appropriate, which can be misleading and indicates that users should not blindly accept every suggestion.

17. Tella for Creating Screen Videos

In the dynamic world of product management, conveying ideas, demonstrating features, and aligning teams and stakeholders are crucial tasks. Tella emerges as a powerful ally, offering a screen recording tool tailored specifically for product managers. It facilitates the capture of high-quality videos, showcasing product walkthroughs, feature demonstrations, and presentations with ease.

A screen recorder for product managers is more than a tool; it's a communication bridge. It allows the recording of computer screen activities, enabling product managers to visually share and demonstrate their work. This method is invaluable for explaining complex processes, training team members, or presenting new features without the constraints of verbal or written explanations. Ultimately, it ensures clarity, saves time, and fosters uniform understanding among all involved parties.

Tella’s Features

  • User-Friendly Design: Designed for ease of use, allowing product managers to start recording with minimal setup, making it accessible for users of all skill levels.
  • Customization at Your Fingertips: Beyond basic editing, Tella provides options for adding text, overlays, and even animations to make the content more engaging and informative.
  • Team Feedback: Facilitates collaboration by allowing team members to view and comment on videos, making it easier to collect feedback and make necessary adjustments.
  • Seamless Integration: Tella can integrate with popular project management and communication tools, streamlining the workflow for product teams.
  • Controlled Access: Ensures videos are shared with the right people, offering settings to control who can view or edit the videos, addressing potential privacy concerns.


  • Streamlined Process: Tella simplifies the video creation process with its intuitive three-step approach: Record, Edit, and Share. This streamlined workflow is particularly beneficial for product managers under tight schedules.
  • High-Quality Presentations: The ability to capture both screen and webcam footage allows for creating detailed and engaging presentations and demos that can effectively communicate complex product functionalities.
  • Enhanced Customization: Tella offers significant editing capabilities, including trimming, rearranging clips, and adding various visual enhancements, enabling product managers to craft videos that precisely convey their message.
  • Easy Sharing and Distribution: With various sharing options, including direct social media posting and embedding, Tella facilitates effortless distribution of the final video content to the intended audience.


  • Limited Free Plan: The free version of Tella may impose restrictions on the number of recordings, duration, and access to certain advanced features, necessitating an upgrade to paid plans for extensive use.
  • Privacy Concerns: When recording sensitive product demonstrations or internal presentations, product managers must be mindful of where and how these videos are shared to protect proprietary information.

18. Optimizely for A/B Testing

Optimizely is a platform used for conducting experiential optimization and A/B testing on websites and mobile applications across various industries and sectors. Optimization is a continuous effort aimed at understanding user behaviors, enhancing their experiences, and increasing conversions.

Features of Optimizely

  • Standardized intake templates streamline the process of submitting requests. 
  • Intelligent routing rules automatically assign each request using pre-defined logic. 
  • Shared request queues centralize each request in a single dashboard so teams can collectively triage and manage requests.
  • Visual calendars ensure everyone knows what’s running (and when) across regions, teams and lines of business.
  • Strategic briefs enable every team member to collaboratively align on the key objectives, messaging, and ownership.
  • Campaign workspaces provide organization and hierarchy, helping teams track progress and accelerate execution.
  • Flexible workflows allow teams to collaborate with peers, ensure proper review and approval processes are followed, and make changes on the fly.
  • Fully-integrated workflows makes it easy to repurpose content and instantly kick off new campaigns, tasks and experiments.
  • Brand portals allow you to curate a collection of assets to share and distribute (internally or externally) through a public link.
  • Language management capabilities allow you to translate content into 350+ supported languages.


  • Ease of Use: Optimizely offers a user-friendly interface and intuitive tools, making it easy for users to set up and conduct A/B tests and experiential optimization without requiring extensive technical expertise.
  • Visual Editor: The platform provides a visual editor that allows users to make changes to websites and mobile apps visually, without the need for coding skills. This simplifies the process of testing different variations.
  • Real-Time Results: Optimizely provides real-time data and insights, allowing users to monitor test performance instantly and make informed decisions based on live results.
  • Segmentation and Targeting: Users can segment their audience and target specific groups with tailored experiences, allowing for more precise testing and optimization efforts.
  • Integration: Optimizely integrates with a wide range of third-party tools and platforms, including analytics, marketing automation, and customer relationship management (CRM) systems, enabling seamless data sharing and workflow optimization.


  • Cost: Optimizely's pricing can be prohibitive for small businesses and startups, particularly for access to advanced features and higher testing volumes.
  • Complexity for Advanced Users: While Optimizely is user-friendly for basic tests, more complex experiments may require a deeper understanding of statistical analysis and experimental design, which could be challenging for some users.
  • Limited Functionality in Free Plan: The features available in Optimizely's free plan are limited, and users may need to upgrade to a paid plan to access more advanced capabilities.
  • Dependency on Third-Party Integrations: Optimizely's effectiveness may be affected by the reliability and compatibility of its integrations with other platforms, which could lead to issues with data accuracy and consistency.
  • Learning Curve: Although Optimizely offers training resources and support, there may be a learning curve for new users, particularly those who are not familiar with A/B testing principles and best practices.

19. Notion for Taking and Sharing Notes

Notion stands out as an exceptionally versatile tool that product managers can leverage for advanced note-taking and project organization. Its support for various message types, including plain text and rich media, ensures that the intricate details of meetings are captured accurately and efficiently. Notion's organizational tools are particularly beneficial, offering the ability to add drop-down menus, tags, and even people to notes, which aids in structuring information logically for easy retrieval. The platform's hierarchical structure further enhances this by allowing the management of notes within a parent/child framework, promoting a clean and intuitive setup for information that is nested and straightforward to navigate.

Notion’s Features

  • Integrated Task Lists: Incorporate task lists with deadlines, reminders, and assignees directly into project pages or meeting notes, ensuring tasks are clearly defined and tracked.
  • Kanban Boards, Calendars, and Timelines: Offers various views for managing projects, including Kanban boards, calendar views, and timelines, providing flexibility in how tasks and projects are visualized and managed.


  • Versatility and Flexibility: Notion's wide range of features—from advanced note-taking to template creation—makes it highly adaptable to various aspects of product management, catering to diverse needs and workflows.
  • Enhanced Organization: The ability to organize information using tags, drop-down menus, and a hierarchical structure ensures that data is logically structured and easily retrievable, enhancing overall project management efficiency.
  • Streamlined Collaboration: Notion facilitates seamless collaboration among team members by allowing for the sharing of notes and pages, enabling collective editing and feedback in real time. This promotes transparency and alignment within teams.
  • Centralized Knowledge Base: The platform's capability to create a comprehensive product wiki serves as a central repository for all relevant information, making it easily accessible to team members and ensuring everyone is informed.
  • Task Management: With features like checklists and deadlines, Notion helps product managers keep track of task completion and project milestones, aiding in effective time management and project planning.


  • Dependence on Structure: To effectively utilize Notion, a well-thought-out organizational structure is essential. Without it, information can become disorganized, making navigation and retrieval challenging.
  • Potential for Information Overload: The flexibility to include various types of content and detailed information could lead to clutter and information overload if not managed properly, potentially impacting productivity.

20. Groove HQ for Knowledge Hub

Groove HQ is not just another help desk software; it's a comprehensive solution designed to meet the specific needs of small and mid-size businesses. Its goal is to transform support tickets into outstanding customer service experiences. By integrating with any email inbox or website, it effectively turns it into a centralized customer support hub. Additionally, Groove HQ offers a 24/7 knowledge base and simplifies the addition of customer service forms on any website page.

Groove’s Features

  • Email & Website Integration: Converts any email inbox or website into a unified customer support center, streamlining communication and ensuring no query goes unanswered.
  • 24/7 Self-Service: Offers a comprehensive, easily accessible knowledge base that allows customers to find answers to their questions anytime, reducing the need for direct support.
  • Easy Implementation: Simplifies the process of adding customer service forms on any website page, making it easier for customers to reach out for support directly from the site.
  • Versatile Tools: Provides a broad range of customer support tools, including ticket management, live chat, and customer satisfaction surveys, all within one platform.
  • Growth-Ready: Designed to grow with your business, Groove HQ allows for easy addition of more advanced features as your business needs evolve.
  • Support Ticket Transformation: Every support ticket is seen as an opportunity to provide a memorable customer service experience, aiming to build strong, lasting relationships with customers.
  • API and Third-party Integrations: Offers some level of customization and integrates with popular business tools, although it may be more limited compared to larger platforms.


  • All-in-One Solution: Groove HQ provides a comprehensive set of tools required for effective customer support, making it an ideal starting point for small businesses.
  • Scalable: Initially, businesses can utilize basic tools for day-to-day operations and seamlessly integrate more advanced features as they grow.
  • Enhances Customer Service: By transforming every support ticket into an opportunity to deliver amazing customer experiences, Groove HQ helps in building lasting relationships with customers.


  • Focused on Small Businesses: While Groove HQ is tailored for small businesses, larger organizations might find it lacking in terms of scalability or advanced features required for complex operations.
  • Limited Customization: Some businesses may find the customization options for automations and customer forms to be somewhat restricted compared to more robust platforms.


Product managers and their teams often find themselves having to use whatever tools are at their disposal to perform their tasks: spreadsheets, presentation software, note-taking tools, and the like. In many cases, there might be no budget available, and sometimes, there isn't even awareness of alternative tools. There are preconceived notions that the learning curve for trying out a new tool is too high, even without giving it a chance. Generally, the existing workload limits the productivity that teams and managers can achieve with their daily workflow and the tools and processes they currently use. However, these tools and processes are essential to not only support the current state but also pave the way for the growth of these teams in the future.

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