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Complete Market Research Guide for Shopping Apps

Author: Rumeysa Kara - Intern, Kimola
Rumeysa Kara Intern, Kimola
May 31, 2023 - 3 min read
Complete Market Research Guide for Shopping Apps

With the development of today's technology, customers' shopping experiences have also been moved to digital platforms. Mobile apps like Google Play Store and App Store have become the preferred places for millions of people to discover and buy products quickly and easily.

Google Play and App Store platforms offer their customers thousands of shopping applications they can download to their mobile devices. Thanks to these applications, small businesses and independent retailers, as well as big brands, have the opportunity to experience product sales. This way, customers can explore a wide range of products, evaluate products according to their budget, taste or needs, and compare prices.

Customers' expectations from shopping applications differ according to age and gender. Here, there are different expectations, such as easy application use, product variety, payment security, personalized products and fast delivery. For all these reasons, customer feedback is important for successful shopping practices. Application developers also go to improve the product or store experience according to the expectations and evaluations of the customers, thanks to the feedback.

In addition, the presence of many shopping applications also increases the competition in the market. If you have a shopping app or are planning to design a new app, evaluating competing apps and understanding your customers' expectations will make you stand out. You can evaluate the Google Play Store and App Store shopping applications everyone uses here. Analyzing customer feedback on these platforms, where many customers comment, will make your job easier.

We are aware that this is challenging research.While there are many tools you can use for this, it's important to find the right one for you. We have a solution where you can analyze customer feedback easily and with one click. With the free tool that Kimola offers for both Google Play and App Store, you can easily analyze your customers and work on your target audience. Also, this tool does not require any registration and credit information. All you have to do is find the link to the shopping app you want to analyze.

Analyze App Store Reviews Free

How To Scrape and Analyze Shopping Apps Reviews on Google Play Store or App Store:

Here is the customer feedback analysis report of Zara's App on App Store:

Zara App Report

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