Keywords provide you to create audiences and collect relevant content all over the internet about your brand, product, or topics you want to listen to.
How can you choose your keywords for your audience?
All concepts, hashtags, Twitter accounts, and words related to your brand, product, or topics you want to listen to can all be keywords.
For example; you have a FMCG brand for vegan-vegetarian goods. In this case:
- Vegan, vegetarian, free cage, nondairy milk, #govegan, etc. words
- Your and your competitors' Twitter accounts, your and your competitors' hashtag mottos
- Twitter accounts, hashtags, or terms that you follow can be your keywords.
For more guides about keywords:
What Is (+) And (-) In Keywords?
Creating New Keywords