What Is (+) And (-) In Keywords?

1 min read - Updated on Sep 14, 2021

When you create a new keyword, sometimes you want to avoid misunderstanding.

When you use our include or exclude sections, you can defeat it.

What is must include?

These are comma seperated terms that you want to have with the keyword. 

For example: You wanted to create a meat keyword for your vegans&vegetarians audience; but you want to track or collect this keyword only if it contains vegan or vegetarians terms.

When you create your keyword, you put some related term.

include

 

What is must exclude?

These are comma seperated terms that you don't want to have with the keyword. 

For example: You wanted to create a mask keyword for your skincare audience, but you do not want to track or collect masks for covid-19. 

When you create your keyword, you must put some unrelated terms and hashtags to your (-) section.

 

exclude