Kimola Newsletter 11#: Knockin on zoom's door!

Jan 06, 2023 - 4 min read
Kimola Newsletter 11#: Knockin on zoom's door!

Here are the recent consumer research reports that are curated by Kimola, prepared for communication and research professionals.

High Consumer Satisfaction in Virtual Health

According to a study by Summus of 730 respondents in the US to understand consumers' perceptions of access to specialists and virtual care, more than half of adults say they would choose a virtual examination over a face-to-face examination related to their health condition or medical needs. In addition, the survey show that over the past two years two-thirds (66%) of U.S. adults saw a specialist more than once, including cardiologists (70%), neurologists (68%), orthopedists (68%), pediatricians (66%), and oncologists (54%). In fact, a significant portion of consumers (87%) report that they are happy to meet with their experts virtually.

The new Google Instagram for Gen Z?

A study conducted by GWI on 263,881 internet users aged 16-64 shows that Generation Z exhibits quite different internet usage patterns compared to previous generations. For most people aged 25 and over, the Google search bar is the starting point when they're online, according to the research's key findings. Despite this, Instagram is a more attractive medium for Generation Z users and is used as much as Google. On the other hand, finding information is the number one reason consumers in the research say they use the internet, but it’s also one of the fastest-falling reasons why they use it too (-14% since Q3 2018). Other things like sharing ideas in general, following the news and surfing the web are also the ones that have dropped the most among internet usage reasons since the third quarter of 2018.

To Be Vegan or Not To Be

YouGov's research with 2,000 people in the UK focuses on whether consumers will adopt a vegan lifestyle in the new year. According to the survey's highlights, almost three-quarters (73%) of Britons say they consume meat. In addition, men are more likely to consume meat (80%) than women (66%). Flexitarians, who are predominantly vegetarian but occasionally eat meat or fish, make up one-eighth (12%) of British people (8% of men and 15% of women) and 6% say they are vegetarian. Another 3% are pescatarians, while veganism is practised by only 2% of Britons. On the other hand, one in eight non-vegan participants aged 18 to 24 plans to challenge themselves to follow a vegan diet in January.

Consumers Seek Simplicity in Online Entertainment

A study by Accenture of 6,000 consumers from 10 countries examines consumers' preferences and behaviours regarding their online entertainment experience. Four out of 10 (41%) people say they would pay for an all-in-one platform for entertainment services, according to the survey's notable outputs. Additionally, three out of five (61%) people want the ability to share their digital broadcast profiles across platforms to allow better personalization of content. Other key data from the study show that more than a third (35%) of consumers have unsubscribed from at least one digital streaming service in the last 12 months, and 26% plan to unsubscribe once or more in the next 12 months. On the other hand, 72% of consumers say they are disappointed in finding something to watch, up 6% from last year.

Consumers Are Keen On The Virtual Shopping Experience

The social media world is certainly very influential. When you look around, you will see that it is impossible not to be affected by trends in applications. A study by GoodFirms reveals that consumers blindly trust the influencers on various social media platforms when it comes to their purchasing decisions. According to the important data of the research, 75% of the participants do their shopping through social media platforms. In addition, 56% of the respondents shop on the recommendation of social media influencers. On the other hand, 48% of consumers prefer to try on clothes and accessories virtually on social commerce platforms. In fact, 62% want to use virtual worlds created in the metaverse for social shopping.

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