How Research Shapes Our Lifelong Melody and Makes us All Researchers

Author: Beybin Esen - COO, Kimola
Beybin Esen COO, Kimola
Dec 21, 2023 - 2 min read
How Research Shapes Our Lifelong Melody and Makes us All Researchers

Celebrating my 6th year journeying with Kimola, it's been a fantastic ride. As a marketing and strategy enthusiast with a deep love for customer insights, 2023 was that special year when I felt the stars aligning for us to truly enhance the research sector. We didn't just talk the talk – we took a leap and made a bold move by offering free research tools for everyone, as we could feel the flames of growth burning bright in the hearts of our founders, especially for those running small-sized businesses during these global economic shifts.

A heartfelt shoutout to our visionary founder, Mustafa, who pioneered the “Free Research Tools for Everyone”, a game-changing no subscription but single report option research model. This has been a game-changer for businesses looking for the data, research, and insights to not just survive but thrive.

After connecting with hundreds of individuals and small size companies in 2023, witnessing how they have leveraged customer feedback analysis, one thing became crystal clear me:

We are all researchers. And indeed, we need to be.

kimola - we are all researchers

As we bid adieu to the old and welcome the new in this New Year's Overture, take a moment to contemplate the countless reviews that have shaped your journey. From selecting the perfect prom dress for your daughter on Etsy to discovering the best bakery for your Sunday morning on Tripadvisor, choosing the best vacation home on Airbnb, each decision fueled by thousands of reviews has added a unique crescendo to the symphony of your life.


Research is more than a heartbeat; it's the rhythm that guides us in creating the extraordinary from the ordinary.


🎄 At Kimola, this year, we want to celebrate your inner researcher—the architect of your fondest memories. As we embark on a new year, may the symphony of your life continue to be composed of the joyful harmony of informed decisions and the sweet melody of discovery.

Amid our campaign on Twitter and LinkedIn proclaiming #WeAreAllResearchers, there's one image that resonates deeply with me. Let's celebrate the new year with that image, a testament to the power of research in making our lives easier while creating unforgettable memories.

kimola - new year
Have a happy 2024 and keep on trusting your inner researcher.  


Subscribe to Our Newsletter!

We gather global consumer research news and share them with 3,000+ marketing and research professionals worldwide.