Announcing Dynamic Classification Technology: Contextual Understanding of Customer Feedback

Author: Mustafa Savaş - CEO, Kimola
Mustafa Savaş CEO, Kimola
Sep 07, 2023 - 3 min read
Announcing Dynamic Classification Technology: Contextual Understanding of Customer Feedback

Today marks a key moment in the history of Kimola, and we are excited to share this groundbreaking development with you. We are thrilled to announce that our Dynamic Classification Technology is now generally available in all Kimola products. This release represents a giant leap forward in our relentless commitment to revolutionizing the market research industry by harnessing cutting-edge technologies.

Get Rid of Traditional Classifications!

One of the most significant limitations of using machine learning in consumer research is the reliance on pre-defined labels and categories. Suppose we apply classical machine learning to the online consumer reviews for a water faucet on Amazon. In that case, they can easily be classified with pre-defined labels like Quality, Pricing, Delivery, and Customer Support. Compared to manual human work, these classifications become shadowy since manual work by a research professional would go into details like Installation Difficulty, Missing Parts, Design and Watertightness. That is why rigid research structures built around pre-defined labels often fail to capture consumer opinions' dynamic and evolving nature. 

At Kimola, we believe that consumer research should be adaptable, insightful, and responsive to the ever-changing needs of businesses. This is where our Dynamic Classification Technology comes into play.

The Power of Dynamic Labels

Dynamic Classification uncovers the hidden structure in text by looking at the relationships between words and grouping them into dynamically generated labels. Think of it as a way to make sense of vast amounts of customer feedback, online reviews, survey responses, and other textual data sources. It helps researchers unveil the underlying structure and patterns in data that may not be immediately apparent to the human eye.

With our real-time Dynamic Classification Technology, we bring a groundbreaking approach to the customer feedback analysis industry. Without any human help or effort, our technology dynamically generates labels based on the actual content of the data. This means that you no longer need to fit your insights into pre-defined boxes; our technology adapts to your data, providing you with a nuanced and accurate understanding of what your customers are saying.

Kimola Classification Technology

Why Dynamic Classification Technology Matters?

Imagine a research process without any need of domain expertise in the given research topic. No matter the dataset's size, our technology analyzes all the content and dynamically creates labels based on the context. This means that you gain the freedom to explore your data without constraints. Here's why this is a game changer technology for researchers;

1. Flexibility: Our technology adapts to your data, not the other way around. This flexibility allows you to extract insights from your data in previously unimaginable ways.

2. Precision: Say goodbye to broad or inaccurate categorizations. Dynamically generated labels ensure that the topics identified are precisely aligned with the content, leading to sharper insights.

3. Efficiency: Traditional categorization methods can be time-consuming and resource-intensive. Our technology automates this process, saving you valuable time and resources that can be better utilized for strategic decision-making.

Join Us in Shaping the Future of Research Industry

As we unveil this remarkable addition to our product, we extend our heartfelt thanks to our customers and partners who have been with us on this incredible journey. Your input and collaboration have been invaluable in shaping our technology.

The future of market research is about adaptability, precision, and speed, and we are dedicated to leading the way in this transformation. Together, we are reshaping the future of market research, one dynamically generated label at a time.

Thank you for being a part of the Kimola community, and here's to many more milestones on our journey of building the future of the research industry.

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