Compare Feature on Reports

The Compare feature helps you analyze differences and similarities between specific segments of your report data. In Kimola, a report is where your collected dataset is analyzed and presented with structured outputs such as sentiment, themes, and summaries. Instead of reviewing these insights in isolation, Compare lets you view the same analysis results side by side within a single report.

This article explains what the Compare feature does, when to use it, and how to create meaningful comparisons step by step.

What You Can Compare

Once you open the Compare page inside a report, you can create comparisons based on one source type at a time. This ensures that all compared segments use the same logic and remain consistent.

You can compare data using:

• Dataset columns included in the report
• Saved filters created from the Analysis view

You cannot mix columns and saved filters in the same comparison.

1. Compare Dataset Columns

Dataset columns come from the data used to create the report. These may include fields such as product name, rating, country, seller, platform, or other attributes depending on the data source.

When you select a column, you can choose specific values within that column to compare. For example, you might compare:

• Different products within the same report
• Ratings such as 1-star vs 5-star reviews
• Feedback from different countries or platforms

Each selected value becomes a separate comparison item, displayed side by side.

2. Compare Saved Filters

If you have saved filters in the report, you can use them directly in the Compare view.

Saved filters represent predefined data segments created using one or more filtering criteria (such as rating, sentiment, theme, or language). Comparing saved filters allows you to analyze different segments using the exact same filtering logic, without recreating filters manually.

If you’re not familiar with saving filters yet, see Save Filters in Reports to learn how to create and manage saved filter views.

This is especially useful when comparing:

• Different rating groups
• Different product segments
• Filtered views created at different times

How the Comparison Is Displayed

The comparison view presents results using consistent metrics across all selected segments. Depending on the analyses included in the report, you may see comparisons for:

• Record volume
• Sentiment distribution

• Themes

In addition to common themes, mismatches may appear under this section. Mismatches indicate themes that exist in one segment but do not appear in others, helping you identify issues or discussion areas that are unique to specific ratings, products, or filtered groups.

• Popular terms
• Language distribution

You can scroll horizontally to review each segment side by side.

What Compare Does (and Does Not Do)

Compare works only with existing analysis results. It does not:

• Create a new report
• Re-run scraping or analysis
• Consume additional queries

All comparisons are generated instantly based on the data and analysis already available in the report.

When to Use Compare

The Compare feature is best used when you want to:

• Identify differences between multiple products, brands, or segments
• Understand how sentiment or themes vary across groups
• Validate insights using consistent criteria
• Review multiple perspectives without switching between views

Instead of analyzing segments one by one, Compare brings them together in a single, unified view.

By using Compare, you can move beyond isolated insights and gain a clearer understanding of how different parts of your data relate to each other—making your analysis more structured, consistent, and actionable.