How to Analyze Customer Feedback with Kimola Cognitive

Hey dataholic, welcome aboard! Kimola Cognitive simplifies customer feedback analysis for marketing, research, and CX professionals. This guide will show you how to analyze feedback using two distinct methods while using Kimola Cognitive.

Kimola Cognitive provides two methods to create reports: you can either gather reviews from integrated sources like Amazon, Tripadvisor, or Trustpilot, or upload a dataset of your own, such as survey results or call-center conversations. Let’s explore both approaches in detail, you may prefer watching or reading the article, we're offering both! 

1. Analyze Customer Feedback by Scraping Reviews with the Search Bar

With Kimola Cognitive, you can gather and analyze reviews directly from popular platforms such as Amazon, Tripadvisor, Trustpilot, Google Business, and mobile app stores like the App Store or Play Store.

Steps to Scrape and Analyze Reviews

Here are the simple steps to scrape and analyze reviews from integrated sources. 

• Copy the URL of the product, place, or business profile you want to analyze.
• Paste the link into Kimola Cognitive’s search bar.
• Select the number of reviews to analyze.
• Click Start to scrape and process the reviews.

Additional Options for Specific Platforms (GMB & Mobile Application Stores)

• Google Business: Navigate to maps.google.com, search for the business, and copy its share link. Paste it into Kimola Cognitive’s search bar to analyze reviews.
• Mobile App Stores: Enter the app name in the search bar, choose the app store and language, adjust the review count slider, and click Start to generate your report.
  
  

Analyze Multiple URLs in One Report

Select the "multiple links" option in the search bar to analyze data from multiple URLs simultaneously.
 

2. Upload Your Own Dataset to Analyze Text-Based Feedback

If you have your own data, such as survey results, call-center conversations, or social media discussions, you can upload it directly to Kimola Cognitive for analysis.

Format of The Dataset 

Use a spreadsheet (Excel or CSV) with:

• • A header row for column names.
  • One column containing the reviews or text to analyze.
  • Optional: Include URL and date columns to enable filtering and date trend analysis.

Your dataset should look like: 

Uploading Your Dataset to Kimola Cognitive

To create reports with your own dataset, you need to upload your dataset and follow simple steps.

• Click the cloud icon on Kimola Cognitive or drag and drop your spreadsheet to the marked area to upload your dataset.
• Select the relevant columns for reviews, URLs, and dates as needed.
• After choosing your dataset column, you will see the interpretation section. Kimola Cognitive provides valuable insights such as buyer personas to help you understand your audience, usage motivations to uncover customer needs, and pain points to identify areas for improvement. It also offers actionable suggestions like marketing actions or event ideas based on customer feedback. Each account gets 5 GPT credits while starting trial, use them wisely! 

Finalizing Your Report

You're so close to create your report. Now, follow these last steps:

• Name your report.
• Click the multi-label toggle to get multi-label classification (if your plan allows it)
• Choose the output language of your report
• Click Create to start analyzing the data. 

Transform customer feedback into actionable strategies with Kimola Cognitive.

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