Executive Summary of AI for Marketing and Product Innovation Reviews
Unlock the Power of AI in Marketing: Exclusive Insights Report

Executive Summary of AI for Marketing and Product Innovation Reviews

The book 'AI for Marketing and Product Innovation' serves as a comprehensive guide to understanding the application of AI and machine learning in marketing. It explains fundamental concepts and offers practical insights, making it suitable for those with some prior knowledge. While many readers appreciate the real-world case studies and actionable ideas, some find it challenging due to its technical nature and mathematical content, which can be overwhelming for beginners. The book is praised for its depth and well-researched content, though some readers express disappointment over the lack of step-by-step guidance. Overall, it is considered a valuable resource for professionals looking to leverage AI in their marketing strategies.

Best for
  • Marketing Professionals
  • Product Managers
  • Data Scientists
  • Digital Strategists
  • Innovation Managers

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Popular Phrases (of 30 reviews)
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  • Buen libro a increíble precio

    Pasta dura y libro de buen tamaĂąo con informaciĂłn interesante al MKT

    Sentiment
    • Positive
    Content
    • AI Application in Marketing
    Feb 27, 2021
  • Innovación

    Es un libro que describe las herramientas que acompaĂąan el uso de la tecnologĂ­a en procesos conocidos de marketing, no es un libro tĂŠcnico en AI, el contenido refuerza las estrategias que acompaĂąan a la innovaciĂłn y desarrollo de productos

    Sentiment
    • Positive
    Content
    • AI Application in Marketing
    Feb 13, 2021
  • AI

    Well researched, well written and practical in that it offers advice you can reasonably and practicably follow and it should be of some genuine help. Definitely worth a read.

    Sentiment
    • None
    Content
    • Practical Insights
    Mar 12, 2020

  • For someone who knows almost nothing about AI and ML the book was enjoyable and brought me really into it... I'd recommend it.

    Sentiment
    • Positive
    Content
    • Reader Engagement
    May 27, 2019
  • Not sure of the audience

    Although this runs through the basics of Artificial Intelligence and Machine Learning, I’m not sure that it either targets programmers or marketeers with any new information successfully. If you have been in a bubble for the past 30 years it may be of use.

    Sentiment
    • Positive
    Content
    • Technical Complexity
    Apr 13, 2019

  • Revived book with cover torn.

    Sentiment
    • Negative
    Content
    • Technical Complexity
    Jan 22, 2019
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Sentiment Analysis (of 30 reviews)
70 Net Promoter
Score
Popular Topics (of 30 reviews)
Languages (of 30 reviews)
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