Diverse Reception of 'This Is Marketing' Book by Seth Godin
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Diverse Reception of 'This Is Marketing' Book by Seth Godin

Mixed reviews for Seth Godin's 'This Is Marketing' with some praising its insights and practicality, while others criticize its structure and repetitive nature. Readers appreciate the focus on empathy, storytelling, and authenticity in marketing, although some find the writing style convoluted or lacking clear direction.

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Custom Date - Jul 18, 2024
Featured Content
  • A great reminder as to how the internet has changed things....related to marketing.

    I thoroughly enjoyed the book. Seth is spot on. No hype, no fluff. Great read.

    Sentiment
    • Positive
    Content
    • Value and Insights of Marketing Principles
  • thought provoking

    This was an interesting read on marketing. It seemed geared more to online sales based businesses and I felt a little like it didn’t apply to my business which is B2B service. Still, I got enough pearls of wisdom that I will be recommending this to my coworkers.

    Sentiment
    • Positive
    Content
    • Applicability to Business Type
    Apr 13, 2023
  • Ten key ideas from the book

    1. The importance of understanding and connecting with your target audience.

    2. The need to create a unique and compelling message to stand out in a crowded market.

    3. The value of building and nurturing relationships with customers.

    4. The power of storytelling to engage and persuade customers.

    5. The concept of "permission marketing," where customers opt-in to receive marketing messages.

    6. The idea of creating a "tribe," or a community of loyal customers and advocates.

    7. The importance of consistently delivering value and solving problems for customers.

    8. The role of creativity and experimentation in marketing.

    9. The need to embrace change and adapt to new technologies and trends.

    10. The importance of authenticity and honesty in marketing.

    Sentiment
    • Positive
    Content
    • Value and Insights of Marketing Principles
    Apr 09, 2023
  • How was I sold this?

    Debating sending this back…clearly should not have been sold an item labeled this way.

    Sentiment
    • Negative
    Content
    • Repetitiveness and Lack of Practicality
    Feb 26, 2023
  • Not a Tactical Marketing Guidebook

    I tend to like Seth Godin, but found this book to be a series of stories, quips, and ideas all loosely centered on marketing as a concept. There are some unique and fresh perspectives in here, and this book is best utilized by a young marketing professional rather than to be a tactical guidebook on how to conduct marketing. For that, I am certain there are more practical and useful books out there. The three stars are because Godin takes his own advice and the book is interesting and easy to read, if nothing else.

    Sentiment
    • None
    Content
    • Writing Style and Structure
    Nov 01, 2022
  • Brilliant

    Seth never ceases to amaze me. He has a way of explaining things so that you “get it”. One of my favorite paragraphs in the book is “A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold onto it.”

    Sentiment
    • Positive
    Content
    • Inspirational and Motivational
    Jul 25, 2022
  • See All Reviews
Sentiment Analysis (of 30 reviews)
36 Net Promoter
Score
Languages (of 30 reviews)
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