Diverse Reception of 'This Is Marketing' Book by Seth Godin
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Mixed reviews for Seth Godin's 'This Is Marketing' with some praising its insights and practicality, while others criticize its structure and repetitive nature. Readers appreciate the focus on empathy, storytelling, and authenticity in marketing, although some find the writing style convoluted or lacking clear direction.
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A great reminder as to how the internet has changed things....related to marketing.
I thoroughly enjoyed the book. Seth is spot on. No hype, no fluff. Great read.
Sentiment
Positive
Content
Value and Insights of Marketing Principles
thought provoking
This was an interesting read on marketing. It seemed geared more to online sales based businesses and I felt a little like it didn’t apply to my business which is B2B service. Still, I got enough pearls of wisdom that I will be recommending this to my coworkers.
Sentiment
Positive
Content
Applicability to Business Type
Apr 13, 2023
Ten key ideas from the book
1. The importance of understanding and connecting with your target audience.2. The need to create a unique and compelling message to stand out in a crowded market.3. The value of building and nurturing relationships with customers.4. The power of storytelling to engage and persuade customers.5. The concept of "permission marketing," where customers opt-in to receive marketing messages.6. The idea of creating a "tribe," or a community of loyal customers and advocates.7. The importance of consist...
Sentiment
Positive
Content
Value and Insights of Marketing Principles
Apr 09, 2023
How was I sold this?
Debating sending this back…clearly should not have been sold an item labeled this way.
Sentiment
Negative
Content
Repetitiveness and Lack of Practicality
Feb 26, 2023
Not a Tactical Marketing Guidebook
I tend to like Seth Godin, but found this book to be a series of stories, quips, and ideas all loosely centered on marketing as a concept. There are some unique and fresh perspectives in here, and this book is best utilized by a young marketing professional rather than to be a tactical guidebook on how to conduct marketing. For that, I am certain there are more practical and useful books out there. The three stars are because Godin takes his own advice and the book is interesting and easy to re...
Sentiment
None
Content
Writing Style and Structure
Nov 01, 2022
Brilliant
Seth never ceases to amaze me. He has a way of explaining things so that you “get it”. One of my favorite paragraphs in the book is “A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold onto it.”
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