H&M App Faces Major Usability Issues and Customer Dissatisfaction
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  • Who is this report for?
    • Retail Managers
    • Mobile App Developers
    • User Experience Designers
    • Customer Service Directors
    • Digital Marketing Specialists
H&M App Faces Major Usability Issues and Customer Dissatisfaction

Unlock H&M App Insights: Usability & Customer Satisfaction Report

The H&M app has received numerous negative reviews, primarily due to technical issues such as freezing screens, failure to scroll, and difficulties in accessing features across various devices, particularly the iPad and iPhone. Users express frustration over the app's inability to function properly after updates, which has led to dissatisfaction with the overall shopping experience. Many customers are disappointed with customer service support, especially regarding order processing and refunds. A repeated theme is the inconsistency in tracking orders and the lack of timely updates, contributing to a perception of poor service. These problems have caused some users to reconsider their loyalty to the brand, suggesting that significant improvements are urgently needed to enhance usability and customer satisfaction.

Source: App Store Reviews of H&M

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Customer Feedback Analysis of H&M

Uncover the critical usability issues & customer dissatisfaction insights from the H&M app with our in-depth analysis.

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Custom Date - May 12, 2025
Popular Phrases (limited preview)
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Featured Content
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  • Bloqueo

    Se bloquea la pantalla

    Sentiment
    • Negative
    Content
    • App Freezing Problems
    Apr 06, 2025
  • Se congela

    Va fatal cuando hay promociones, se congela la página y es imposible ver nada

    Sentiment
    • Negative
    Content
    • App Freezing Problems
    Apr 05, 2025
  • 🙃

    No me deja entrar a la apliccacion

    Sentiment
    • Negative
    Content
    • Account Access Problems
    Mar 30, 2025
  • No funciona aplicación

    Desde hace unos días no funciona, la aplicación se abre y se queda atascada

    Sentiment
    • Negative
    Content
    • App Freezing Problems
    Mar 15, 2025
  • Se bloquea

    Se congela la imagen al abrir la aplicación en IPad

    Sentiment
    • None
    Content
    • App Freezing Problems
    Mar 11, 2025
  • España

    Ahora resulta que ya no puedo utilizar la app en España, qué vergüenza lo de H&M

    Sentiment
    • Negative
    Content
    • App Functionality Issues
    Jan 14, 2025
  • See All Reviews
Sentiment Analysis (limited preview)
-93 Net Promoter
Score
Popular Topics (limited preview)
Languages (limited preview)
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  • This page displays purchase options and a preview of the customer feedback analysis report for H&M based on online reviews collected from App Store. The analysis helps Retail Managers, Mobile App Developers, User Experience Designers, Customer Service Directors, Digital Marketing Specialists to discover insights into what people love, dislike, and need.

  • This report contains qualitative analysis with Net Promoter Score, Sentiment Analysis, content classification, most popular phrases, languages and a trend graph to display how the context changes over time. After purchasing the report, you can search in customer feedback and filter results based on classification labels and popular phrases. Also, the analysis is available in PDF and PowerPoint formats, and all the reviews are available in Excel.

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