The Ultimate Guide to Creative Advertising
Master Creative Advertising with Expert Insights

The Ultimate Guide to Creative Advertising

This book is a comprehensive guide to creative advertising, providing techniques, examples, and exercises to inspire and help professionals in the industry. It covers various aspects of advertising, from concept creation to visual communication, and includes real-life campaign examples. With its practical approach and valuable insights, this book is a must-have for anyone involved in marketing or advertising.

Best for
  • Marketing Managers
  • Creative Directors
  • Advertising Professionals
  • Brand Managers
  • Graphic Designers

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Popular Phrases (of 30 reviews)
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  • Been wanting to get this book for sooo long! Great advice on how creative process works with many brilliant campaign ideas as examples.

    Sentiment
    • Positive
    Content
    • Reference Book
    Nov 13, 2020
  • ... of diagrams and pictures as well as words is great! Unfortunately though

    I'm a visual learner so the fact that this has a lot of diagrams and pictures as well as words is great! Unfortunately though, even with huge pages it has a very small font.

    Sentiment
    • Positive
    Content
    • Visual Communication
    Sep 14, 2015
  • The case studies therein are for old brands, and ...

    The case studies therein are for old brands, and the concepts may not be applicable to contemporary brand design strategies.

    Sentiment
    • Negative
    Content
    • Reference Book
    May 18, 2015
  • Lovely book on advertisement

    It was a gift i made. Good quality, nice size and excelent pictures. I didnt read it so i cannot write about the content, but he was very very happy.

    Sentiment
    • Positive
    Content
    • Unknown
    Apr 26, 2009
  • Amazing reading

    The spanish edition I read was a Great advertising inspiration. Definetly 5 stars.

    But...has this new edition have the same contents.? wHATS NEW??

    Sentiment
    • Positive
    Content
    • Advertising Techniques
    Jan 10, 2009
  • gift book

    This book was a gift for my niece who is in the advertising field. She requested this book and loved it.

    Sentiment
    • Positive
    Content
    • Unknown
    Jan 06, 2009
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Sentiment Analysis (of 30 reviews)
84 Net Promoter
Score
Popular Topics (of 30 reviews)
Languages (of 30 reviews)
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