This book is a comprehensive guide to creative advertising, providing techniques, examples, and exercises to inspire and help professionals in the industry. It covers various aspects of advertising, from concept creation to visual communication, and includes real-life campaign examples. With its practical approach and valuable insights, this book is a must-have for anyone involved in marketing or advertising.
Source: Amazon Product Reviews of Creative Advertising, New Edition:Starting from $18, you can purchase the complete report, offering advanced filters, buyer personas, and SWOT analysis, with Excel, PDF and PowerPoint exports.
Unlock creative advertising secrets with expert techniques and real-life examples to boost your marketing strategy.
Been wanting to get this book for sooo long! Great advice on how creative process works with many brilliant campaign ideas as examples.
I'm a visual learner so the fact that this has a lot of diagrams and pictures as well as words is great! Unfortunately though, even with huge pages it has a very small font.
The case studies therein are for old brands, and the concepts may not be applicable to contemporary brand design strategies.
It was a gift i made. Good quality, nice size and excelent pictures. I didnt read it so i cannot write about the content, but he was very very happy.
The spanish edition I read was a Great advertising inspiration. Definetly 5 stars.
But...has this new edition have the same contents.? wHATS NEW??
This book was a gift for my niece who is in the advertising field. She requested this book and loved it.
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