Cold Calling Sucks (and That's Why It Works) is a highly acclaimed resource for sales professionals, particularly in cold calling. Reviewers praise its practical, action-oriented approach that combines detailed frameworks and effective scripts. The book is lauded for its motivating content, which encourages readers to take immediate action and improve their skills. Many users, both new and experienced in sales, have found it beneficial in enhancing their calling techniques and achieving measurable success, such as doubling their conversation rates. Overall, it is recommended for anyone looking to sharpen their cold calling abilities and build confidence in sales.
Source: Amazon Product Reviews of Cold Calling Sucks (and That's Why ItStarting from $18, you can purchase the complete report, offering advanced filters, buyer personas, and SWOT analysis, with Excel, PDF and PowerPoint exports.
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As a new BDR, this book was a life-saver. I’ve doubled my number of conversations since I started reading it.
If you’re serious about sharpening your skill set, pick this up and execute what these two have laid out.
No sales book on the market, is as good for SDRs
Great book
If you are jr. Sr. Or manager you should read it
Lots of good useful information in this book.
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