Mixed Reviews for H&M Highlight Staff Issues and Product Appeal
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Mixed Reviews for H&M Highlight Staff Issues and Product Appeal

H&M Customer Feedback Report: Insights & Improvements

2nd floor, 242, Janpath Rd, above H&M store, Saheed Nagar, Bhubaneswar, Odisha 751007, India

The online reviews for H&M highlight a mixed customer experience. Many patrons appreciate the trendy clothing, reasonable prices, and good selection. However, a recurring theme is the poor staff behavior, particularly in the fitting room, where customers reported rudeness and unprofessionalism. While some found the store clean and well-organized, others expressed dissatisfaction with the customer service, suggesting it detracts from the overall shopping experience. The collection is praised for its variety, but several reviews indicate a lack of sizes and styles, making it challenging for some shoppers. Overall, while H&M offers appealing products, significant improvements in staff interaction and customer service are needed to enhance customer satisfaction.

Source: Google Business Reviews of H&M

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Customer Feedback Analysis of H&M

Uncover insights from H&M customer feedback analysis report, focusing on staff, product appeal, and shopping experience.

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Popular Phrases (limited preview)
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  • Doesn't like the customer executive's way of behaving with people, too rude. Always been like this only.

    Sentiment
    • Negative
    Content
    • Staff Rudeness

  • The staff was very rude,their tone was very condescending ,took our shopping bags away which was just lying near us,spoke very rudely when asked about it..kicked us out of the changing room and there were lipstick stains on every other cloth.very poor experience spoilt the entire mood

    Sentiment
    • Negative
    Content
    • Staff Rudeness

  • Very pathetic behaviour towards customers.they don’t know how to talk to customers. H&m please check your staff behaviour its very important to treat well

    Sentiment
    • Negative
    Content
    • Staff Rudeness

  • Collection is devent but the staff is pathetic in terms of customrr experience. Fitting room que management is a disaster and you easily wait 15-20 mins there

    Sentiment
    • Negative
    Content
    • Fitting Room Management

  • You’ll find a great variety of clothing at reasonable prices

    Sentiment
    • Positive
    Content
    • Clothing Variety

  • Good place for shopping! Good collections of clothes!

    Sentiment
    • Positive
    Content
    • Collection Quality
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Sentiment Analysis (limited preview)
47 Net Promoter
Score
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  • This page displays purchase options and a preview of the customer feedback analysis report for H&M based on online reviews collected from Google Business. The analysis helps Retail Managers, Customer Service Trainers, Fashion Merchandisers, Marketing Analysts, Business Strategists to discover insights into what people love, dislike, and need.

  • This report contains qualitative analysis with Net Promoter Score, Sentiment Analysis, content classification, most popular phrases, languages and a trend graph to display how the context changes over time. After purchasing the report, you can search in customer feedback and filter results based on classification labels and popular phrases. Also, the analysis is available in PDF and PowerPoint formats, and all the reviews are available in Excel.

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