H&M has garnered a mixed reception from customers, with many praising the wide collection of fashionable clothing and affordable prices, while others express dissatisfaction with the staff's attitude and service speed. Numerous reviews highlight rude interactions with staff, particularly at the fitting rooms and checkout counters, leading to a frustrating shopping experience. Long wait times at checkout, coupled with inadequate staffing, have also contributed to customer complaints. However, some employees received commendations for their helpfulness, showcasing inconsistency in service quality. Overall, while the brand's commitment to sustainability and product quality is acknowledged, improving staff behavior and service efficiency remains crucial for a better customer experience.
Source: Google Business Reviews of H&MStarting from $18, you can purchase the complete report, offering advanced filters, buyer personas, and SWOT analysis, with Excel, PDF and PowerPoint exports.
Unveil the truth behind H&M's customer feedback. Insights on staff attitude, service, and store environment for better business strategies.
local guide
Highly Satisfied with supportive staff.
One of the best
Good for shopping
Nice Shop
Very High rate
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