Contagious: Why Things Catch On - Book Review
Explore What Makes Ideas Viral: Exclusive Report

Contagious: Why Things Catch On - Book Review

Contagious: Why Things Catch On is an entertaining and insightful book that explores the factors that make ideas and products go viral. With practical examples and easy-to-understand writing, the author delves into the core principles of contagious marketing. While some readers find it slightly outdated, the book still delivers on its promises and provides a fresh perspective on marketing strategies. Overall, it's a must-read for marketers and anyone interested in understanding human behavior.

Best for
  • Marketing Professionals
  • Social Media Managers
  • Product Managers
  • Advertising Executives
  • Business Strategists

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Custom Date - Apr 24, 2024
Featured Content
  • Great book!

    I read many books as part of learning the management and development of a startup, and this is the book I liked the most so far. A reading experience, based on interesting stories that allow me to apply the content to the needs of my organization. warm recommendation.

    • Positive
    • Practical Examples
    Mar 23, 2023
  • Good info with Goid examples

    Unlike other books that promise a magic formula, this ones gives several components with solid examples of why some things catch on. Its an interesting theory, but the research mentioned doesn't mention sample sizes so it may be anecdotal more than factual.

    It doesn't matter. The writing was entertaining and easy to understand with lots of examples. Even if you're not into marketing, this book is a fun read about human behavior.

    • Positive
    • Human Behavior
    Feb 10, 2023
  • Great Argument in Favor of Self-Interest

    This book is a great argument for the theory that we always act with self-interest in mind, because that’s how we are made. The irony is that the author would most likely disagree with this theory—a possibility based upon my reading of this book—while his work, through its research and storytelling, sublimates it, while simultaneously denying it. The author’s notion of cachet, even by itself, is suggestive. We do what we do for ourselves, to satisfy some desire, urge, or need within. Marketers who recognize this and appeal to it are far more likely to succeed than those who don’t. It’s neither good nor evil; it is, and that’s that. Appeal to it to succeed. Ignore it and be mediocre.

    • Positive
    • Self-Interest
    Feb 08, 2023
  • Very readable and eye openning

    The box was delivered to the wrong house with a very different address. Even so, my neighbor delivered it and we laughed at the typical aspect... The book is very revealing as to how advertisers stimulate us to buy, with an almost irresistible zeal.
    Essential for everyone to read ...

    • Positive
    • Effective Advertising
    Jan 24, 2023
  • Great read on how ideas or products can catch virally

    Jonah gave great examples of the breakdown of ideas and products going viral. Also, gives a good formula to create a contagious idea or products that carries around the world.

    • Positive
    • Viral Ideas
    May 02, 2022
  • Makes sense

    STEPSS as an acronym is simple, yet makes a lot of sense. The read was easy, practical examples provided. I will try these steps with my social media posts to see it's effectiveness.

    • Positive
    • Practical Examples
    Mar 29, 2022
  • See All Reviews
Sentiment Analysis
60 Net Promoter
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