The reviews for 'This Is Marketing' by Seth Godin reveal a divided readership. While some readers praise the book for its insightful perspectives on marketing, emphasizing concepts like understanding the audience, storytelling, and authenticity, others criticize its disorganized structure and lack of actionable content. Many noted the author's distinctive writing style, which some found profound, while others deemed it convoluted and repetitive. Overall, readers recommend the book for those receptive to Godin's abstract approach to marketing, although it may not cater to those seeking practical strategies and coherence.
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Really pleased with this purchase.
Great book. Highly recommended!
Lots of useful information. thank you
Must read book for anyone who has anything to do with products
More of a work of fiction that a marketing strategy book
This book has given me some great working points
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This page displays purchase options and a preview of the customer feedback analysis report for This Is Marketing: You Can't Be Seen Until You Learn to See Hardcover – Illustrated, November based on online reviews collected from Amazon. The analysis helps Marketing Strategists, Brand Managers, Content Creators, Digital Marketers, Entrepreneurs to discover insights into what people love, dislike, and need.
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