This book provides helpful information for event planning professionals, but the title is misleading as it focuses mainly on planning corporate retreats. It covers basics for first-time event planners and offers practical advice for special events. However, it lacks detailed information and doesn't distinguish between different types of events. The book is a good resource for planning corporate trips but may not be applicable to all event planners.
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Great book, bought it second hand and it was in perfect condition as if new. Brilliant info in the book, great for any event planning professional
vocabulaire pas technique mais il faut quand mĂŞme regarder son dictionnaire quand on a pas assez de vocabulaire en anglais
Poor choice of title - Up on reading this book I too was also baffled by the title and said it should be titled something along the lines of "a case study of planning a corporate trip to an exotic getaway". The title is very misleading and it is very focused up on one type of event - planning a corporate retreat. At first I thought the author was just doing one case study on a specific type event and would then move on, but I then discovered that this event she was planning went on for the entire book and that was all there was to the book. A LOT of details in this book won't apply to A LOT of events for planners, hence why the business of event planning is not really what it says it is..The book has some good parts like preparing a proposal, but its not clear on what the actual proposal would look like. Entrepreneur press guide to starting your own event planning business is 100% better and much more useful and I give that book 5 out of 5 whereas I give this book a 2 out of 5.
This is a great book if your planning a corporate trip to a tropical island. This is a book about booking caterers, airline tickets, hotels, etc... and how to make a proposal outlining how you will do these things. There are no "behind the scenes secrets" for actual event planning. Very mis-leading title and I am looking to get my money back.
Its a book i needed for my events planning class.Its agood book howeveri was buying it new and when i recieved the book there were already pages higlighted as if it was a used book.
Practical for special events, but does not distingish between event planning like weddings and conventions. Still pretty good.
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