Complete Market Research Guide for Car Rental Company

Jun 01, 2023 - 3 min read
Complete Market Research Guide for Car Rental Company

Today, many people who want to travel also benefit from renting a car when planning their travels. Rental vehicles, which provide comfort and independent movement during travels, are preferred by travelers and large families. Tripadvisor is one of the platforms where customers share their travel experiences and stands out when it comes to car rentals. It offers a wide range of services, including 60,000 locations worldwide. It also lists the most used vehicles or the most suitable options in popular regions for their customers.

With car rental, customers' travels gain independence and flexibility. You can set your own schedule and go wherever you want, whenever you want. It also allows you to freely set routes to see and explore new places. In addition, car rental companies are an easily accessible service for frequent and compulsory travelers. Here companies offer a wide range of customers. When choosing from this wide range, customers consider many different factors such as company reliability, cleanliness and hygiene of the vehicle, easy booking process, flexible cancellation processes, affordable prices and customer-oriented service. 

If you have a car rental company or want to start your own car rental company, you can use Tripadvisor. Customers here actively share their experiences based on different reviews. You can review customer comments here to strengthen your company, increase your vehicle quality, set prices according to your competitors and increase customer satisfaction.

Today, many car rental companies also analyze customer feedback to increase their competitiveness. This is a difficult process. But today we will present you the solution by which you can do this analysis easily. Moreover, this solution is free and does not require any registration.

Kimola is a tool that helps you analyze customer feedback about the car rental company or vehicle you want to comment on on Tripadvisor. With this analysis, you can get to know your customers better and stay ahead of the competition. Now let's look at how you can do this analysis together.

Scraping & Examining Trustpilot Reviews

  • Search for competing car rental companies on Tripadvisor, identify and collect connections.
  • Visit the website: 
  • Copy the Tripadvisor profile link of your business (or a competitor's)
  • Paste the Trustpilot links you received into the link box in Kimola's tool.
  • Click "Start" to start the analysis process.
  • Allow a few minutes for the tool to gather and process the Trustpilot reviews.
  • Once the analysis is complete, access the generated report.

Tripadvisor Report

Royalty Exotic Car Rental Report

Subscribe to Our Newsletter!

We gather global consumer research news and share them with 3,000+ marketing and research professionals worldwide.