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The Ultimate Guide to Creative Advertising

The Ultimate Guide to Creative Advertising

30 reviews between Jun 28, 2008 and Jul 05, 2021.

This book is a comprehensive guide to creative advertising, providing techniques, examples, and exercises to inspire and help professionals in the industry. It covers various aspects of advertising, from concept creation to visual communication, and includes real-life campaign examples. With its practical approach and valuable insights, this book is a must-have for anyone involved in marketing or advertising.

Creative Advertising, New Edition: Pricken, Mario: 9780500287330: Books
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30 reviews between Jun 28, 2008 and Jul 05, 2021.

Jun 28, 2008 - Jul 05, 2021

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  • Incredible book that helps your creative juices flowing and think of other inisghts beyond the obvious. Anyone curious to learn or is a professional in the industry in ANY position within marketing needs to get this book!

    Sentiment
    • Positive
    Content
    • Inspiration and Ideas
    Jan 20, 2021

  • Been wanting to get this book for sooo long! Great advice on how creative process works with many brilliant campaign ideas as examples.

    Sentiment
    • Positive
    Content
    • Reference Book
    Nov 13, 2020
  • ... of diagrams and pictures as well as words is great! Unfortunately though

    I'm a visual learner so the fact that this has a lot of diagrams and pictures as well as words is great! Unfortunately though, even with huge pages it has a very small font.

    Sentiment
    • Positive
    Content
    • Visual Communication
    Sep 14, 2015
  • The case studies therein are for old brands, and ...

    The case studies therein are for old brands, and the concepts may not be applicable to contemporary brand design strategies.

    Sentiment
    • Negative
    Content
    • Reference Book
    May 18, 2015
  • A fantastic and easy to use catalog of ideas and techniques ...

    A fantastic and easy to use catalog of ideas and techniques that's helpful for cracking writer's block or just getting the ball rolling. I'd highly recommend it. Unless you're in my market area, in which case I'd recommend the Electrician's Handbook.

    Sentiment
    • Positive
    Content
    • Practical Guide
    Mar 21, 2015
  • .Good Job

    This book is a great tool to support the inspiration and knowledge of creative and advertisers. The described techniques, exercises and graphic content are excellent.

    Sentiment
    • Positive
    Content
    • Creative Advertising
    Jun 23, 2013
  • Great contents ... poor manufacturing

    I really like the contents of this book. Which is great because the contents are literally spilling out all over my desk. Within days this book starting falling apart. I am considering having it drilled and riveted.

    Sentiment
    • None
    Content
    • Reference Book
    Jun 22, 2012
  • Lovely book on advertisement

    It was a gift i made. Good quality, nice size and excelent pictures. I didnt read it so i cannot write about the content, but he was very very happy.

    Sentiment
    • Positive
    Content
    • Unknown
    Apr 26, 2009
  • Amazing reading

    The spanish edition I read was a Great advertising inspiration. Definetly 5 stars.

    But...has this new edition have the same contents.? wHATS NEW??

    Sentiment
    • Positive
    Content
    • Advertising Techniques
    Jan 10, 2009
  • gift book

    This book was a gift for my niece who is in the advertising field. She requested this book and loved it.

    Sentiment
    • Positive
    Content
    • Unknown
    Jan 06, 2009
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Sentiment Analysis

84 Net Promoter
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