30 reviews between Jun 28, 2008 and Jul 05, 2021.
This book is a comprehensive guide to creative advertising, providing techniques, examples, and exercises to inspire and help professionals in the industry. It covers various aspects of advertising, from concept creation to visual communication, and includes real-life campaign examples. With its practical approach and valuable insights, this book is a must-have for anyone involved in marketing or advertising.Creative Advertising, New Edition: Pricken, Mario: 9780500287330: Books
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30 reviews between Jun 28, 2008 and Jul 05, 2021.
Incredible book that helps your creative juices flowing and think of other inisghts beyond the obvious. Anyone curious to learn or is a professional in the industry in ANY position within marketing needs to get this book!
Been wanting to get this book for sooo long! Great advice on how creative process works with many brilliant campaign ideas as examples.
I'm a visual learner so the fact that this has a lot of diagrams and pictures as well as words is great! Unfortunately though, even with huge pages it has a very small font.
The case studies therein are for old brands, and the concepts may not be applicable to contemporary brand design strategies.
A fantastic and easy to use catalog of ideas and techniques that's helpful for cracking writer's block or just getting the ball rolling. I'd highly recommend it. Unless you're in my market area, in which case I'd recommend the Electrician's Handbook.
This book is a great tool to support the inspiration and knowledge of creative and advertisers. The described techniques, exercises and graphic content are excellent.
I really like the contents of this book. Which is great because the contents are literally spilling out all over my desk. Within days this book starting falling apart. I am considering having it drilled and riveted.
It was a gift i made. Good quality, nice size and excelent pictures. I didnt read it so i cannot write about the content, but he was very very happy.
The spanish edition I read was a Great advertising inspiration. Definetly 5 stars.
But...has this new edition have the same contents.? wHATS NEW??
This book was a gift for my niece who is in the advertising field. She requested this book and loved it.
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This book is a good choice for beginners who want to learn guitar. It has clear explanations, large print, and detailed instructions. The book focuses on four-string chords in the first half and then progresses to six-string chords. It also includes access to online videos for chord demonstrations and song tutorials. Overall, it provides a great starting point for building confidence and learning basic chords and songs on the guitar.
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