Easy Read Guide to Building a Strong Brand
Master Your Branding with Essential Insights from Sticky Branding

Easy Read Guide to Building a Strong Brand

This book is an easy read and provides valuable branding principles for anyone interested in making a lasting impression. It simplifies the concept of branding and offers practical advice and examples that can benefit any business. The book covers various aspects of branding, including creating a strong brand, using effective strategies, and implementing principles into your business. It also focuses on small and mid-size brand cases, making it relatable for business owners. Overall, it is a recommended read for those looking to build a successful brand.

Best for
  • Marketing Managers
  • Brand Strategists
  • Entrepreneurs
  • Small Business Owners
  • Product Managers

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Custom Date - Nov 24, 2024
Popular Phrases (of 30 reviews)
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  • Excellent guide for mid-sized and large companies on creating brand identity

    Solid explanations of branding principles, with compelling examples that most readers will not have previously encountered. I couldn't find anything to disagree with or complain about, which is really rare in my experience with marketing books!

    Sentiment
    • Positive
    Content
    • Branding Principles
    Jul 14, 2020
  • Great read and action points

    This book was hard to put down. As a solo business owner, sometimes I need to hear practical steps that I can use to make my business stand out. This book helped make sense of a lot of things and I liked the action steps at the end of each chapter.

    Sentiment
    • Positive
    Content
    • Practical Steps
    Nov 17, 2017
  • Awesome!

    Great book! Will keep it handy and refer back to it often as I build my mortgage business sticky brand. It gave me some great insight on how to be different and unique. From the logo design and visualization to looking at ways to provide information to the 60% that don't need our services now.

    Sentiment
    • Positive
    Content
    • Business Strategies
    Oct 17, 2017
  • Worth It

    Clear and enjoyable. Every principle is broken down into bite size pieces, which made it easy for me to follow along while traveling on and off. I forgot I paid $5 for the kindle version, so it's definitely worth the price! What a steal for the wealth of information in this book. It's great for those starting a new business to those reinventing the wheel in their current business.

    Sentiment
    • Positive
    Content
    • Book Recommendation
    Jun 08, 2017
  • Easy read and teaches very valuable branding principles

    Easy read and teaches very valuable branding principles. For anyone who wants to know how to make an impression that "sticks" I would definitely recommend that they give this a read. Great for those into marketing and want to know how to build a good brand.

    Sentiment
    • Positive
    Content
    • Branding Principles
    Feb 07, 2017
  • Help us a lot with our new brand name "Chocotein"

    This book helped us a lot with our new brand name "Chocotein" and branding strategy. Our company was faced with a challenge of naming our new protein rich chocolate bar. We came up with a brand name "Chocotein" after reading the recommendations listed in this book.

    Sentiment
    • Positive
    Content
    • Brand Naming
    Jan 12, 2017
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Sentiment Analysis (of 30 reviews)
90 Net Promoter
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Languages (of 30 reviews)
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  • This page displays purchase options and a preview of the customer feedback analysis report for Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand: based on online reviews collected from Amazon. The analysis helps Marketing Managers, Brand Strategists, Entrepreneurs, Small Business Owners, Product Managers to discover insights into what people love, dislike, and need.

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