Insights on 'The Luxury Strategy' for Effective Luxury Marketing
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  • Who is this report for?
    • Marketing Managers
    • Brand Strategists
    • Product Managers
    • Luxury Retail Managers
    • Business Consultants
Insights on 'The Luxury Strategy' for Effective Luxury Marketing

Master Luxury Branding with Essential Market Insights

The Luxury Strategy, authored by Jean-Noël Kapferer and Vincent Bastien, is a comprehensive guide to understanding luxury marketing. It offers deep insights into the unique principles that govern luxury brands, challenging conventional marketing strategies. The book is praised for its thorough research, valuable case studies, and practical frameworks, making it indispensable for industry professionals. However, some readers found it overly academic and lengthy, suggesting it could benefit from being more concise. Overall, it is regarded as essential reading for anyone involved in the luxury sector, providing a foundational understanding of how to create and manage luxury brands effectively.

Source: Amazon Product Reviews of The Luxury Strategy: Break the Rules of

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Customer Feedback Analysis of The Luxury Strategy: Break the Rules of

Unlock luxury brand secrets with insights from 'The Luxury Strategy' analysis report. Essential for marketing professionals.

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Custom Date - Mar 12, 2025
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  • WOW! I LOVE this book

    I've been in marketing for over 20 years and have never seen a book like this before. The "anti-marketing laws" are genius and effective for luxury brands.

    Sentiment
    • Positive
    Content
    • Industry Secrets
    Jun 05, 2022
  • Thoughtful Research and Insight

    I have taken more notes on this book and I've gained actionable insight into my own luxury business. This book will be useful to anyone trying to position their brand as luxury or premium

    Sentiment
    • Positive
    Content
    • Practical Application
    May 10, 2021
  • Pretentious and useless

    Pretentious and useless. The authors have such an elitist mindset that it was disgusting to read after a few pages.

    Sentiment
    • Negative
    Content
    • Elitist Perspective
    Jun 08, 2015
  • very easy read! it covers definition of luxury to sustainable ...

    very easy read! it covers definition of luxury to sustainable development in luxury.
    I think some of the examples are little outdated but still very insightful read.

    Sentiment
    • Positive
    Content
    • Readability Challenges
    May 04, 2015
  • Excellent book has all in depth elements of luxury branding

    Excellent book has all in depth elements of luxury branding, changed my outlook to life ... one of my best books

    Sentiment
    • Positive
    Content
    • Insightful Analysis
    Mar 20, 2015
  • Four Stars

    Great book

    Sentiment
    • Positive
    Content
    • Insightful Analysis
    Aug 17, 2014
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Sentiment Analysis (limited preview)
67 Net Promoter
Score
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  • This page displays purchase options and a preview of the customer feedback analysis report for The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2nd Edition based on online reviews collected from Amazon. The analysis helps Marketing Managers, Brand Strategists, Product Managers, Luxury Retail Managers, Business Consultants to discover insights into what people love, dislike, and need.

  • This report contains qualitative analysis with Net Promoter Score, Sentiment Analysis, content classification, most popular phrases, languages and a trend graph to display how the context changes over time. After purchasing the report, you can search in customer feedback and filter results based on classification labels and popular phrases. Also, the analysis is available in PDF and PowerPoint formats, and all the reviews are available in Excel.

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