Insights on Essential Branding Concepts: The Brand Gap Review
Essential Insights from 'The Brand Gap' - Customer Feedback Report

Insights on Essential Branding Concepts: The Brand Gap Review

The Brand Gap by Marty Neumeier offers valuable insights into branding for beginners and experienced professionals alike. While some reviewers found the book to be outdated and lacking in depth, others praised its clarity and informative content. The book covers fundamental branding components, making it a useful read for entrepreneurs and those looking to launch a brand. Despite criticism for being basic, The Brand Gap is still considered a classic in the industry, providing essential knowledge about branding that many experts may not know. The book's brevity and straightforward language make it an accessible resource for understanding the core concepts of branding.

Best for
  • Marketing Managers
  • Brand Strategists
  • Graphic Designers
  • Product Managers
  • Entrepreneurs

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Custom Date - May 28, 2024
Featured Content
  • Valuable lessons

    This one is becoming a classic for the industry. An eye opening on core understanding about what a brand is that most “expert’s” didn’t know about. Truly a most have book

    Sentiment
    • Positive
    Content
    • Book Quality
    Sep 30, 2021
  • Short but deep

    Lots of great content for being so short. You'll want to read it a few times to make sure you absorb all the information.

    Sentiment
    • Positive
    Content
    • Content Depth
    Jan 03, 2020
  • MUST read

    This is a must read for anyone that is involved in branding, looking to launch a company or their own brand. It has great examples of do's and dont's and great additional books to read.

    Sentiment
    • Positive
    Content
    • Brand Building
    Oct 15, 2019
  • Consise and Insightful

    This is not a long book. But it does pack a lot of key insights into it's pages that really explain what branding truly is in a world where every stops at the logo. Advised to read by anyone in business not just designers.

    Sentiment
    • Positive
    Content
    • Informational Value
    May 18, 2019
  • Simple Yet Thoughtful

    Simple book but each chapter has nuggets of gold to help you be a better designer, marketer, creative, and business leader.

    Sentiment
    • Positive
    Content
    • Content Depth
    May 04, 2019
  • Pricey for short read

    Pricey for short read. Gives overall idea of developing brand for a company but not too in-depth. Llllll l l

    Sentiment
    • Negative
    Content
    • Content Depth
    Feb 08, 2019
  • See All Reviews
Sentiment Analysis (of 30 reviews)
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  • This page displays purchase options and a preview of the customer feedback analysis report for The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 2nd Edition based on online reviews collected from Amazon. The analysis helps Marketing Managers, Brand Strategists, Graphic Designers, Product Managers, Entrepreneurs to discover insights into what people love, dislike, and need.

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