Master Your Branding with Essential Insights from Sticky Branding
This book is an easy read and provides valuable branding principles for anyone interested in making a lasting impression. It simplifies the concept of branding and offers practical advice and examples that can benefit any business. The book covers various aspects of branding, including creating a strong brand, using effective strategies, and implementing principles into your business. It also focuses on small and mid-size brand cases, making it relatable for business owners. Overall, it is a recommended read for those looking to build a successful brand.
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Excellent guide for mid-sized and large companies on creating brand identity
Solid explanations of branding principles, with compelling examples that most readers will not have previously encountered. I couldn't find anything to disagree with or complain about, which is really rare in my experience with marketing books!
Sentiment
Positive
Content
Branding Principles
Jul 14, 2020
Great read and action points
This book was hard to put down. As a solo business owner, sometimes I need to hear practical steps that I can use to make my business stand out. This book helped make sense of a lot of things and I liked the action steps at the end of each chapter.
Sentiment
Positive
Content
Practical Steps
Nov 17, 2017
Awesome!
Great book! Will keep it handy and refer back to it often as I build my mortgage business sticky brand. It gave me some great insight on how to be different and unique. From the logo design and visualization to looking at ways to provide information to the 60% that don't need our services now.
Sentiment
Positive
Content
Business Strategies
Oct 17, 2017
Worth It
Clear and enjoyable. Every principle is broken down into bite size pieces, which made it easy for me to follow along while traveling on and off. I forgot I paid $5 for the kindle version, so it's definitely worth the price! What a steal for the wealth of information in this book. It's great for those starting a new business to those reinventing the wheel in their current business.
Sentiment
Positive
Content
Book Recommendation
Jun 08, 2017
Easy read and teaches very valuable branding principles
Easy read and teaches very valuable branding principles. For anyone who wants to know how to make an impression that "sticks" I would definitely recommend that they give this a read. Great for those into marketing and want to know how to build a good brand.
Sentiment
Positive
Content
Branding Principles
Feb 07, 2017
Help us a lot with our new brand name "Chocotein"
This book helped us a lot with our new brand name "Chocotein" and branding strategy. Our company was faced with a challenge of naming our new protein rich chocolate bar. We came up with a brand name "Chocotein" after reading the recommendations listed in this book.
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