Contagious: Why Things Catch On is an entertaining and insightful book that explores the factors that make ideas and products go viral. With practical examples and easy-to-understand writing, the author delves into the core principles of contagious marketing. While some readers find it slightly outdated, the book still delivers on its promises and provides a fresh perspective on marketing strategies. Overall, it's a must-read for marketers and anyone interested in understanding human behavior.
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I read many books as part of learning the management and development of a startup, and this is the book I liked the most so far. A reading experience, based on interesting stories that allow me to apply the content to the needs of my organization. warm recommendation.
Sentiment
Positive
Content
Practical Examples
Mar 23, 2023
Good info with Goid examples
Unlike other books that promise a magic formula, this ones gives several components with solid examples of why some things catch on. Its an interesting theory, but the research mentioned doesn't mention sample sizes so it may be anecdotal more than factual.
It doesn't matter. The writing was entertaining and easy to understand with lots of examples. Even if you're not into marketing, this book is a fun read about human behavior.
Sentiment
Positive
Content
Human Behavior
Feb 10, 2023
Great Argument in Favor of Self-Interest
This book is a great argument for the theory that we always act with self-interest in mind, because that’s how we are made. The irony is that the author would most likely disagree with this theory—a possibility based upon my reading of this book—while his work, through its research and storytelling, sublimates it, while simultaneously denying it. The author’s notion of cachet, even by itself, is suggestive. We do what we do for ourselves, to satisfy some desire, urge, or need within. Marketers ...
Sentiment
Positive
Content
Self-Interest
Feb 08, 2023
Very readable and eye openning
The box was delivered to the wrong house with a very different address. Even so, my neighbor delivered it and we laughed at the typical aspect... The book is very revealing as to how advertisers stimulate us to buy, with an almost irresistible zeal. Essential for everyone to read ...
Sentiment
Positive
Content
Effective Advertising
Jan 24, 2023
Great read on how ideas or products can catch virally
Jonah gave great examples of the breakdown of ideas and products going viral. Also, gives a good formula to create a contagious idea or products that carries around the world.
Sentiment
Positive
Content
Viral Ideas
May 02, 2022
Makes sense
STEPSS as an acronym is simple, yet makes a lot of sense. The read was easy, practical examples provided. I will try these steps with my social media posts to see it's effectiveness.
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