Gulnur Tumbat, Professor of Marketing at San Francisco State University since 2006, is specialized in consumer culture theory research and has been teaching consumer behavior seminars in multiple continents over many years. She has published in prestigious academic outlets such as Journal of Marketing, Journal of Consumer Research, Marketing Theory, Consumption, Markets and Culture, Journal of Consumer Behavior, Advances in Consumer Research, European Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. Aside from being a social scientist, she is also an endurance athlete and has climbed six of the seven summits including Everest, the highest points on each geographic continent.