The image of 'powerful women' has been getting more and more popular in the advertising industry lately. Does it mean that the objectification of

In a world where healthy nutrition and wellness are the new trends, Coke and Pepsi need to concentrate more on advertising to men,...

Who is more likely to shop at supermarkets? How old are they, what are their other interests, which brands are their favorites,...

Let’s take a look at what’s been going on in the global health industry, based on data provided by Kimola Trends.

We’re empowering researchers who share their work on stage with 30 days of free queries to power their presentations.

As the first generation born into the digital world, Gen Z’s self-worth is massively determined by social media. It’s essential to...

Generation Z has entered the marketing arena. They are no longer consumers in the future. So, who are they? What do they want?

Zombie movies have 4 segments on it's audience. Realists, Gurus, Adrenaline Addicts and most interesting one Teens & Moms.

Brand affinity and brand loyalty are two terms, often considered interchangeable. However, brand affinity goes far beyond than...

Segmentation is critical when it comes to marketing strategy. You should keep in mind that some segments are more relevant than...

You should stop wasting your resources on advertising to people who would never buy your products, and start reaching out to your...

Bundan 9 ay önce, 500 Startups, StartersHub ve Uğur Şeker’den yatırım aldığımızı duyurmuş, sizlerle heyecanımızı paylaşmıştık. Hem...

Heyecan ve neşeyle paylaşmak isteriz ki; StartersHub, 500 Startups ve Uğur Şeker‘den 1 Milyon TL‘lik yatırımla, post-seed turumuzu...

İlk gününden beri sıkı ilginizi görmekten mutlu olduğumuz Sosyal TV servisimiz, 15 Haziran itibariyle sadece kurumlara hizmet...

If you are planning to do your next internship or maybe even your first, this might sound interesting to you. I am Duru Simsek and...